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Total Beauty - Total Cure:

Brands & Beauty Bloggers Unite for a Cure to Breast Cancer

Every three minutes, a woman is diagnosed with breast cancer. This staggering statistic resonated deeply with the members of the Total Beauty blog community, many of whom have been personally touched by the disease. So in the spirit of National Breast Cancer Awareness Month, the Total Beauty blog community is hosting a month-long initiative that integrates breast cancer awareness, fundraising to benefit the Breast Cancer Research Fund and beauty giveaways to engage women in the quest for the cure.

The Total Beauty blog community will engage its readership through daily giveaways that require entrants to answer breast cancer quiz questions, making the contests dually educational and fun. Giveaways will also be hosted on Total Beauty - Total Cure pages on Facebook and MySpace. Become a “friend” of the page to be entered in a drawing to win some beauty booty! Total Beauty - Total Cure is dedicated to increasing awareness about the importance of prevention and early detection, and arming women with the knowledge and resources to bring us one step closer to a world without breast cancer. This unique collaboration of beauty bloggers, beauty brands and Total Beauty is one to show a united voice of strength and hope that, someday soon, we will close in on a cure. Breast cancer, your days are numbered…

Objectives

1. Increase awareness about the importance of prevention and early detection.

2. Provide women with the knowledge and resources they need to take control of their health.

3. Beauty giveaways unite and engage women in breast cancer awareness and quest for a cure.

Giveaways

Total Beauty - Total Cure MySpace Giveaway Between now and October 31, join the cause and you will be automatically entered in a giveaway, sponsored by Tarte Cosmetics! One grand prize winner will receive a product gift set valued at $253! The set includes:
-clean slate primer
-sunburst bronzing moisturizer
-lights, camera, lashes! 4-in-1 mascara
-picture perfect eyelash curler
-emphasEYES high definition eye pencil
-lock & roll creaseless eyeshadow duo
-tzone travel
-double dose berry boost & gloss
-cheek stain
-rest assured brightening wand
-rejuvelash declumping lash exhilarator
-fRxtion
Twenty runners-up will win the ready-to-wear/prêt-à-porter palette.

Links

// Breast Cancer Research Foundation - providing critical funding for innovative clinical and genetic research

// Total Beauty - uniting bloggers to spread awareness

// Tarte Cosmetics - MySpace breast cancer awareness sponsor

// American Cancer Society - information & resources for cancer

// Facebook Page Giveaway - Join our Facebook page

Did You Know:

* An estimated 182,460 new cases of invasive breast cancer are expected to be diagnosed in women in the United States during 2008.
* About 1,990 men in the United States will be diagnosed with breast cancer in 2008.
Breast cancer is the most frequently diagnosed non-skin cancer in women.
* An estimated 40,930 breast cancer deaths (40,480 women and 450 men) are expected in 2008.
* Breast cancer ranks second among cancer deaths in women (after lung cancer).
* At this time, breast cancer cannot be prevented, which is why regular mammograms are so important; they can find breast cancers early, when they are easier to treat.
* In addition to finding breast cancer early through mammography, women can actually reduce breast cancer risk by making healthy lifestyle choices - maintain a healthy body weight, engage in regular physical activity and reduce alcohol consumption.
* Studies show that early detection, when followed by appropriate treatment, saves lives and increases treatment options. The five-year survival rate for breast cancer is 98 percent among individuals whose cancer has not spread beyond the breast at the time of diagnosis.
* Mammography is especially valuable as an early detection tool because it can identify breast cancer at an early stage, usually before physical symptoms develop when the disease is most treatable.

The American Cancer Society Recommended Screening Guidelines for Breast Cancer:

* Yearly mammograms are recommended starting at age 40 and continuing for as long as a woman is in good health.
* A clinical breast exam should be part of a periodic health exam, about every three years for women in their 20s and 30s and every year for women age 40 and older.
* Women should know how their breasts normally look and feel and report any breast change promptly to their health care providers. Breast self-exam is an option for women starting in their 20s.

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Thanks

Campaign Chairs: Amber Katz (Beauty Blogging Junkie) and Daneen Baird (Spoiled Pretty) PR Committee Chairs: Shannon Nelson (Makeup Minute and A Girl’s Gotta Spa!) and Lianne Farbes (The Makeup Girl) Jennifer Nobriga (Beauty In Real Life) Jenn Uhlman, Beauty In Real Life Alison Blackman (The Advice Sisters) Lisa Kasanicky (Arizona Spa Girls) Joi Ennis (Beauty Boulevard) Alexa Zenzano (Glossypink) Risi-Leanne Baranja (Palacinka) Anne Fritz (The Jet Set Girls) Blog Outreach Committee Chairs: Charu Suri (Butterfly Diary) and Tammy Gibson (A Mom in Red High Heels) Laurie Costanza (Beauty’s Spot) Eileen Karla Dautruche (Miss Whoever You Are) Connie de Alwis (Skin Deco) Colleen Williams (Lipschtick) Bianca Summons (Bianca’s Beauty Blog) Marina Klimasiewfski (Makeup Loves Me) Kitiya King (Mischo Beauty) Beckie Temple (Girl-Woman-Beauty-Brains-Blog) Nikkia Harrington (Silver Lips Beauty & Musiq Haven) Debbi O’Shea (DivaDebbi) Carissa Passerella (Colorado Wedding Makeup) Brand Outreach Committee Chairs: Cailin Honeycutt (The Beauty Bunny) and Nancy Houlmont (Beauty 411) Nadine Haobsh (Jolie Nadine) Mildred Almodovar (Beauty Logic) Jen Hill (Mythbuster Beauty) Ellen Mirza (Lipstick Powder N Paint) Jami Shopf (Bionic Beauty) Social Media Outreach Committee Chairs: Paul Baranda (Beyond Beauty Basics) and Marsadie Woody (Frappelattes) Julia Coney (All About The Pretty) Diane Artzberger (Beauty Alchemist) Kimberly Justice (A Life of Style) Roselyn Montero (Makeup Makes Me Happy) Wesley Brown (Honey Brown Sugar) Technology/Creative Development Committee Chair: Carla Maganinho (Product Girl) Erika Valente (Makeup Bag) Brittany Thomas (Clumps of Mascara)

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Breast Cancer Awareness