For over 20 years, Triathlete Magazine has been the voice of triathlon worldwide. Since the beginning, our mission has been to inspire, educate and motivate triathletes of all levels to not only achieve their athletic goals but to obtain a healthier, richer lifestyle. In 2003 we celebrated our 20th anniversary by building on this tradition with the latest in science and sport.
We strive to speak to and to inspire the rapidly growing community of triathletes across the country and around the world. We offer training tips, travel advice, race coverage, in-depth profiles, gear reviews and news to celebrate and capture the essence of the triathlon lifestyle. Our readers, despite a diversity of age, natural ability and athletic backgrounds, are bound together by their mutual passion to pursue their athletic dreams and achieve their goals within the enriching framework of community, career and family responsibilities.
As triathletes ourselves, we maintain a personal connection not only to the sport but also with our readers. We seek to present tools and guidance to help them successfully navigate the rigors of training and racing three sports. Finally, and in many ways the most important aspect of our mission, we hope to open the door to newcomers, showing them how to finish a triathlon and enjoy the rewards of a healthy and balanced triathlon lifestyle. In 2006, Triathlete magazine will be packed more than ever with the original work of the triathlon worlds finest writers, photographers, coaches and experts.
In addition, Triathlete will continue to equip readers with cutting-edge exercise science broken down into easy-to-follow training plans that lead to smart training and racing success. We also continue to provide product reviews highlighting the most recent innovations in the world of multisport, as well as profiles on both pro and amateur athletes, written by the sport's most talented journalists.
Triathlon is fast becoming a powerhouse in the active lifestyle market. We're proud to say that Triathlete has played an integral role in this growth, and that we plan to continue driving the sport toward an even great level of success. You can count on us to remain the leader in triathlon.
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The triathlon boom is in full swing. New events are being added at a record pace and events are selling out in mere hours. Race participation has increased by more than 300 percent in the past five years and today, more than 1 million multisport athletes train using all three sports for fitness and more than 350,000 compete. You can count on Triathlete magazine to guide these new athletes every step of the way.