What began as a vision swiftly became a mission to inform and strengthen local communities, initially through a concert. Cross Movement Records’ artists Everyday Process, FLAME, JR, and R-Swift felt burdened that even after traveling extensively and ministering their Christ centered music, there was yet, and still, an audience left in the community where the absolute Truth of the gospel was not presented.
After learning that they all experienced the same sentiment, the idea for a conference birthed the ‘Truth or Die Campaign’ designed to tour the country to deposit biblically based sound doctrine on the first day - through a meet & greet and forum - with a concert the following day.
Since its fruition, the campaign has made stops at various outlets - from college campuses, small and mega churches, and community parks preaching the uncompromising great Word of God. “We believe the campaign leaves a long lasting impression on those who attend. It’s more than music and more than a tour. The very nature of a campaign suggests that people get involved and take ownership in helping progress a particular movement and message. We believe that the LORD will use the Truth or Die Campaign to create Christ-centered passions and Christ-centered action in various regions.”
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