MySpace - UK Advertising - 25 - Male - UK - myspace.com/ukadvertising

LATEST ADVERTISING OPPORTUNITIES

MySpace Radio
MySpace have created the world’s first user generated radio station. The station showcases the latest emerging talent and invites user audition for a chance to be the show's weekly co-host and, as you would expect from a user generated station, their fate is decided by the listeners.

Sponsorship includes: Total brand integration via station name & profile, on-air branding, association with MySpace Music and offline branding, including the station podcast. More....

Freak
is the next original content production from MySpace. It’s a broadcast-quality coming of age drama following the lives of a group of teens. Users can watch episodes on the MySpace Freak profile and view texts, videos, emails, IM, blogs, twitter feeds etc on the characters' profiles. Users can give the characters music/fashion/love advice and ultimately dictate the script.

The show provides the perfect platform to engage 16-24 year olds. Sponsorship opportunities include: seamless script interaction and product placement. In-video advertising, character sponsorship, applications and wallpapers. More....

MORE OPPORTUNITIES

RESEARCH

The adoption of social networks is changing the way online is consumed. Rather than a passing trend, social networking is one of the key drivers of web 2.0 and is fast becoming the default destination for all aspects of the online experience - from email to film, search to music downloads.

Social networks are driven by people who immerse themselves and create the content for their friends, family and wider community. It is these communities, tribes and movements which actively flourish on this medium and define its very culture.

In 2007, the average length of visit to the top 20 social networking sites was 25 mins 27 secs, compared to 10 mins 2 secs for other types of website.
(Future Laboratory : MySpace 08, Jan 08)

44% of 18-24’s use social networks to discuss ideas and to find out more about politics, their community, charities and political groups
(Future Laboratory : MySpace 08, Jan 08)

TOP 5 ONLINE CATEGORIES

MYSPACE vs THE TOP PORTALS

MYSPACE REACH OF UK AGE DEMOGRAPHS

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MySpace 08 and Never Ending Friending studies

MySpace 08 is the largest study into social network users outside the US. It unearthed new and emerging tribes, trends and lifestyles that had previously gone undetected by the fashion and lifestyle mainstream. Social Networks such as MySpace have become their media of choice allowing them to explore new levels of creativity, communication and even commerce.

Read the MySpace 08 report here

What’s the value of a social network to an advertiser? What are the most effective ways of creating a dialogue with users? And are the C2C actions as effective as the brand’s media placements? These are just some of the questions answered by MySpace’s Never Ending Friending study, backed up with compelling ROI case studies.
Never Ending Friending study

Ad To Friends – illustrating advertiser ROI

This ground breaking study shows how brands which are successfully engaging consumers via social media are cashing in on sales and clicks, while those that aren’t risk being left out in the cold.

Key findings include: 32% of social network users click through to the advertiser’s website (following a campaign on MySpace) and purchase services. Furthermore, 40% remember an advertiser on the high street after engaging with its social network profile.You can either read the press release or go straight to the executive summary

“It’s like a cool e-mail. MySpace is definitely my form – I don’t even check my e-mail. I check MySpace because anyone that knows me contacts me through MySpace”
Erica, 22 (MySpace Never Ending Friending research, Apr 2007)

77% of UK adults aged 15+ use Social Networks

ComScore, Mar 09

MySpace reaches 30% of UK adults aged 15-24

ComScore, Mar 09

40% of European SN users visit branded communities

Jupiter, Branded Social Network Pages, Apr 08

Mobile internet users are 60% more likely to interact with ads

Neilsen Mobile, July 08

Check out the IAB Social Media site with case studies and a handbook

IAB Social Media

MySpace a place for friends