| Our mission of Undercurrents is to connect fans with bands.
Undercurrents exposes music in many different formats including showcases, e-mails, group postings, and special promotions. Undercurrents also assists musicians with artist development, music services, tips, ideas and an .. outlet for their music.
Since 1989, Undercurrents has provided musicians and bands a vehicle to show their stuff. Our annual international music conference showcased hundreds of artists over the years. In addition, Undercurrents has provided promotional opportunities for music industry professionals with seminars, trade shows, artist development, flyer distribution, annual directories, annual compact disc releases, and networking parties.
But, there are improvements on the horizon including increased artist development, tour swapping, multi city promotions, an internet radio station, merchandise kiosks, and .. distribution.
The Undercurrents mission is simple - bring fans to the bands and showcase bands to the fans. We give music fans a cool new way to discover new music.
Undercurrents is about letting the music speak for itself, and letting the artist speak directly to their fans. We remain committed to the independent musician and will continue to expose new and exciting talent.
Undercurrents exists to help musicians and artists make a living from music. Not only do we prepare aspiring musicians for a career in the music industry, we also train experienced musicians to pass on their knowledge to the next generation.
Undercurrents is one of Americas largest provider of popular music business courses. We have courses running in over twenty towns and cities across North America. Some of these are run direct by Undercurrents with funding from associated sponsors. Others are run in partnership for college credits.
The underlying mission of Undercurrents is to increase the number of people who are actively involved in music at all stages in their lives. We therefore operate a policy of open access and we design our own courses and qualifications to ensure they meet the needs of today's musician.
Undercurrents believes that you cannot run music courses without organizing performance events. We therefore run dedicated regional showcase programs which includes local, regional and national gigs plus an annual National Showcase.
Undercurrents also functions as a music support service. Our Music Industry Consultancy Service is a mentoring service for struggling musicians wishing to pursue a career in the music industry.
The information on this Web site is regularly updated and verified. Please note that all information is subject to change without notice. | 
