Underdog East

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AS SEEN IN www.superfuture.com underdog east city new york area east village description-nondescript, cutting edge local menswear depot. underdog east is a definate pit stop for local fashionista's. well know for slightly dressy streetwear and a great line up of designers, the space is small but well defined. a serious no brainer in terms of wearable, resaonably priced mens items. products-multilabel mens designer fashion. interior-raw brick, warm lighting, small intimate space. cosy place to shop. feels like a living room in a brooklyn brownstone. address 117 east 7th street - new york - ny 10009 AS SEEN IN www.rarei.com Dog Star UNDERDOG EAST OPENS August 4, 2005 By now, you might be tired of Summer. And that’s okay. Autumn is easy. No need for sunscreen or SmartWater. Fall is also the official sponsor of dressing well. Which brings us to Underdog East, the new high-end, low-key men's shop in the East Village. Here the focus is on the fabulous, think Earnest Sewn jeans and Steven Alan shirts. Owner Douglas Michael adorned his space with exposed brick walls, dark wood floors, and a well edited clothing collection starring Swedish designer Filippa K (expect stylish, progressive blazers, shirts, and trousers, à la Dior Homme.) Plus tee shirts by newer labels, such as Red Toe Nails and handmade-in-Italy hats by La Coppola Storta. Just don’t expect these guys to be underdogs for long. AS SEEN IN www.yelp.com Great little shop with edgy, dressy mens streetwear. Wait, is that too specific? Shop owner Douglas used to run the Vivienne Westwood store in Soho, so he has an eye for menswear with some pop. Cheap? No. Inexpensive? Not even. Reasonable? Yes. If you are a man who cares about what he wears (or a mate desperately trying to graduate your "friend with benefits" into legitimate arm candy) , you understand how hard it is to find something that's as fun to wear as it is to buy. If you shop at a place like Odin, like the stuff but are looking for clothes made by new and local designers, Underdog East is a must. If you are still shopping at the Gap, you had better look somewhere else for your gear. If you shop at Diesel, you are already ready to pay $97 for a t-shirt you really, really like. If you are on a budget, go to the back where there is a discount basket of stuff, sometimes 60% off. Have no shame, dig yourself a find - $40 for a handmade t-shirt (from Brooklyn, no les