Unite is an independent clothing company based in New South Wales, Australia. Founded in 2004 by former professional bodyboarder Joel Taylor, Unite aims to make a statement, as well as unique and quality products that people are proud to wear.
“I wanted to establish a label that was different,” Joel Taylor, Unite founder and Managing Director said. “I grew tired of the same old stuff being force fed to consumers by mainstream clothing brands”, he continued. “A change was needed; an alternative way for people to express themselves.”
Nowadays, in a time when the media is insistent on brainwashing society to think money and fame is everything, Unite - not content with only conveying the message of unity - promotes the ideal that life should revolve around fun.
“Regardless of what path you choose, it is most important that you are leading an enjoyable existence,” Joel commented. “Life should be fun, not about how much money or fame it’s gonna bring you.” Unite. not 4 fame. nor fortune. 4 FUN!
Unite supports the sport of bodyboarding through as many means possible. “Bodyboarding is in my blood,” says Joel. “The sport has played a major role in who I am, in my identity, so it’s a given that Unite is gonna give back to bodyboarding.”
From World Champions to young, up-and-coming amateurs, Unite boasts one of the strongest and most diverse teams in world bodyboarding. The 2009 Bodyboard Team is Ryan Hardy, Damian King, Michael Novy, Nick Ormerod, Winston McCall, Tom Smith, Mitch Woodland, and Alex Halsey.
The brands support, development, and sponsorship of bodyboarding along with it’s dedication to the manufacture of unique and functional, premium quality products has not only confirmed Unite as a heavy weight in the International bodyboarding industry, but also a highly respected position in the clothing market as a whole.
For more information about Unite visit www.unite4fun.com
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