To contact Upstream Music Group, email us at info@upstreammusicgroup.com
MISSION STATEMENT
UPSTREAM MUSIC GROUP INC
Do you want to get "noticed”?? Do you want to hear your record or act on the radio??? Are you looking to get on the charts?? We can do that!!!! It's what the members of TEAM UPSTREAM do!!! The Radio Promotion Team of UPSTREAM MUSIC GROUP has delivered a combined total of over 75 years of hugely successful Radio Promotion in the URBAN, RHYTHMIC, ROCK and ALTERNATIVE formats.
UPSTREAM MUSIC GROUP INC
We will customize promotion campaigns to fit our client’s needs, expectations and budgets. We execute campaigns "phases". This process enables us to give our clients the proper "set up" and the option to move forward, or not, based on the and what the 1st Phase "harvests”. We also have the ability and experience to put together and execute "all in" Promotion and Marketing campaigns.
UPSTREAM MUSIC GROUP INC
Radio Airplay is only one of the "steps to success". UPSTREAM will follow up by assisting and providing additional guidance in "connecting" artists and their music with the Radio listening audience. We can assist in putting together Radio Station / Listener "Meet and Greets", Paid and Promotional Club Performances, Publicity, Marketing, Video Promotion, Merchandising, Online Marketing, Branding and Retail Marketing
UPSTREAM MUSIC GROUP LLC
Are you looking for a "home" for your act??? UPSTREAM MUSIC GROUP, LLC is an ASYLUM RECORDS distributed label!!!!
Joseph “Joey” Carvello is a seasoned music executive that knows that the more things change; the more they remain the same. In a digital era filled with mp3s, You Tube and 360 deals, he is out to prove that a little old-school record industry know-how mixed with an acute understanding of the ever-changing marketplace will take his recently launched Upstream Music Group a long way. Carvello has dedicated the last 30+ years of his life to the business of music. From his roots as a pioneering disco jock (he was named Billboard magazine’s Disco DJ of the Year in 1978) to his groundbreaking success as the industry’s original Crossover Radio promoter leading up to his monumental and record breaking accomplishments as TVT Records’ Senior Vice President of Promotion, the East Cambridge, MA native has proven to be an industry maverick whose instinct are rarely wrong.
In 1989, music impresario Doug Morris convinced Carvello to bring his talents in-house at Atlantic Records as their Director of Dance Music. During his four-year tenure, he didn’t disappoint. He scored over 20 No. 1 songs, signed hit-making acts like Robin S and Marc Anthony, and led the acquisition of Big Beat Records—then led by current Atlantic Records co-chairman and COO Craig Kallman.
Carvello proved that he knew more than just dance music a few years later when he was hired as National Director of Crossover Promotion and quickly rose to Vice President of Top 40 Promotions at Priority Records—the then label home of A-list hip-hop acts like Snoop Dogg, Ice Cube and Master P. “ It was relatively easy to make the transition to promoting hip hop—it was still rhythm music,” Carvello explains. “My passion is soul, funk and dance music.”
It was Carvello’s time at Priority that served as a primer for his greatest success to date—TVT Records. When he joined the label in 2002, it was an indie label known for its rock acts and soundtracks. In less than five years there, Carvello and his small staff harvested 2.5 million radio spins, charted five No. 1 song and sold over 12 million albums. He made artists like Lil Jon, the Ying Yang Twins and Pitbull household names. TVT Records was named Billboard magazine’s No. 1 Independent Record Label (Airplay and Sales) for five years in a row. “We changed the promotion business,” he says proudly. “ We were game changers—we were the subject of discussion on major label conference calls, everybody was trying to figure out our methodology, strategy and approach to promoting our songs and artists.” He parted ways with TVT in 2006.
Now, after years and years of working with labels, Carvello decided it was time for him to take all of his experience and expertise and start his own. Upstream Music Group was born. Upstream Music Group, LLC is distributed by ASYLUM, LLC.
He believes the key to Upstream’s success will be to remain “lean and mean.” “We’re a four-man operation; a basic mom & pop shop focused on making great music, developing artists, building new associations while maintaining our deep well of relationship which have been built on credibility, confidence and passion—all while maintaining a low overhead.” The label will also be multi-faceted, offering 360 deals to its acts and serving as a promotion, marketing, publicity and publishing company for management, recording artists and other labels.
