URLYD is a Danish audiovisual recording label specializing in releasing electronic music and video.
URLYD‘s musical profile spans the entire electronic spectrum ranging from lush, ambient landscapes and abstract glitch sounds over vocal driven electronica singer-songwriting to more challenging, danceable breaks and beats.
URLYD adds a visual dimension to their releases in the sense that all album releases consist of both an audio disc (either vinyl or cd) and also a dvd that contains the audiovisual mirror of the sound disc, enabling the URLYD artist to explore their audiovisual expressions – often in collaboration with an established video artist. As an added bonus, each URLYD release features interactive info on future releasing artists as well as a unique little URLYD feature for your home.
URLYD is a founding member of LABELKOLLEKTIV, a informal association of small independent record labels with reference to the city of Aalborg in Denmark.
Who we are
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Behind URLYD are Christian Villum and Sune Petersen.
Christian Villum is engaged in the music business in a range of ways. Since 1998 he has worked with artist management at T.G. Management ApS, taking care of concert booking, promotion, contracting, tour production and many other areas. Further he has worked as tour manager for a wide range of Scandinavian bands traveling in most parts of the world. In other contexts he has he has acted as concert promoter and furthermore dj’s on occasion. Christian is also board member and chairman in the LABELKOLLEKTIV label association of which URLYD is a founding member.
Sune Petersen is a multifaceted digital artist with a background in producing live visuals, computer mediated graphics and interactive installations in a wide range of contexts. He is known as one half of the MOTORSAW vj team and specializes in photography as well as arranging the successful annual display/ground video festival. Sune even produces tracks every now and then. Past credits include being part of visual group Sea of Tranquility and work at the Copenhagen-based science centre Experimentarium as an exhibition pilot and R&D employee.
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