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Naco is originally a derogative term used by upper and middle class Mexicans to describe things and people they felt were way beneath them in terms of hipness, taste and economic status. It's usually employed as a synonym for "poor & ignorant", but Naco-ness knows no economic or educational boundaries.

Naco-ness is about complete earnestness. The typical Naco is very passionate bout his/hers likes. They will argue for hours on end that Quiet Riot is, indeed, the best band ever, after Creedence Clearwater Revival, of course. Their dislikes are irrelevant.

Naco-ness is a style that goes beyond kitsch, camp or plain old cheesiness. It is very spiritual in its acceptance of the Self, and so, if one's Self wants to dress in unbuttoned brightly colored shiny shirts, skin-tight faded black jeans, gold chains, white socks and black shoes, topped off by a magnificent mullet, so be it.

Naco is more a state of mind. It's more a self assured disregard for what others think is cool without being arrogant or closeminded. Naco-ness is about being your own person regardless of if you're ever in the right or not. Ultimately, Naconess is about being yourself...