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One of Hip-Hop's invaluable and instrumental pioneers. Vincent Carroll was the Publisher/Editor & Chief of the WORLD'S FIRST magazine totally based on hip-hop music & culture, “THE HIP-HOP HIT LIST”. This magazine was so important to the fresh new culture of Hip-Hop, that Rap mogul Russell Simmons gives Vincent a rent-free desk in the Rush Artist Management offices. This enable Vincent to keep a finger on the pulse of all the hot talent in NYC, and to Russell's benefit, all of the new up and coming Rush Productions artist got first look editorials from Vincent's hot magazine. Beyond the publication, Vincent Carroll has assisted in the launching of careers such as Nelly, Murphy Lee, the St. Lunatics, The Fugees, Wyclef Jean, Lauryn Hill, Praz, and the Outsidaz feat. Eminem, Young Z & Rah Digga, Patra, Big Daddy Kane, Mos Def, Major Figgas and Doug E. Fresh, Just to name a few.

Vincent Carroll was instrumental in creating the urban music division at United Talent Agency (UTA). He has also assisted in all facets of artist development for many record labels, management companies, public relation firms, film studios, and talent agencies.

A consummate dealmaker, with experience in closing product licensing, new business development, premium, endorsements, sponsorships, and promotional programs. Thrives on challenge, and embraces a changing and dynamic work environment. Very strong interpersonal and communication skills, both within the corporate community as well as on the creative and talent side of the business. Experienced in dealing with brands, ad agencies, promotional companies, PR agencies, and talent. Skilled in people management, and setting strategic direction for others to implement. Very skilled in overall partnerships and new business development, as well as deal structure. Brings an entrepreneur spirit that is backed by a solid corporate business background. Overall, a leader who has the experience and ability to generate revenue and profit, along with helping increase brand equity and company value.

PROFESSIONAL EXPERIENCE

CURRENT:

VEGAS STYLE ENTERTAINMENT & SPORTS MARKETING, LLC.

Founder and CEO

Responsible for the overall strategic direction and execution of all aspects of company business plan. Built on the concept of Entertainment Brand Management® to define a comprehensive set of marketing tools specifically designed to serve entertainment properties and lifestyle brands. Developed business strategies for entertainment and lifestyle property owners that encourage long-term brand building and revenue streams through meaningful licensing programs, sensible corporate associations, production of proprietary media content, and profit participation in sustainable, and joint-equity merchandising ventures.

1. Business Development · Signed up the entire current client base for the company. This includes music artist's Nelly, *Nsync, OutKast, the Game, Kanye West, Ludacris, Celine Dion, Kool & The Gang, Fabolous and Dave Matthews Band, Ricky Martin, as well as brand clients Boost Mobile, The Palms Casino, Steve Wynn Hotels, Coors, Checker's, McDonalds, NFL, NBA, Nike, Remy Martin, Absolute Vodka, Diageo Brands, BDS Sports, Jacob the Jeweler, Ice Tek, Vokal, Fannie Mae, Mag-A-Music, Diadora, CMX and Don King. Over all entertainers Jerry Sienfield, Steve Harvey, Roseanne Barr, Will Smith and Carmelo Anthony.

3. Corporate Direction · Re-aligned business strategy to focus on creating ancillary revenue for music artist's because of the opportunity in that genre that existed. Assisted in all aspects of the Nextel's BOOST MOBILE “Where You At” launch 2002 West Coast Launch, 2003 Mid West Launch and the 2004 East Launch and the 2004-2005 National TV campaign, that featured Kayne West, Ludacris and Game. Overall Profit Generated over 400% above goal in bottom-line company profit in fiscal 2003 and 2004.

5. Cross Marketing · As a Consultant for Ad-Sert Group Inc., (Principal Elaine Trebek-Kares, The product (MAG-A-MUSIC) was the 1^st ever custom enhanced CDROM/DVD compilation with inserted posters, stickers and coupons. It was sold and distributed to over 50,000 news stands across the country as part of the overall merchandising program for a new music packaging, participants included the likes of: UME Music Group, EMI, WEA, BMG, Sony, Rolling Stone Magazine and Radio Disney just to name a few.

7. Closed over 20 world wide licensing deals in categories such as apparel, calendars, posters, footwear, interactive, publishing, accessories, and a promotional campaign with Unilever's AXE Deodorant Brand through GMR Marketing. Negotiated an un-real fee of $500,000 from AXE Deodorant Brand for 30 minutes of performance for Nelly during their private party launch summer 2002.

9. Corporate Direction · Re-aligned business strategy to focus on creating ancillary revenue for music artist's because of the opportunity in that genre that existed.

2001 – 2003

TEAM LUNATICS /DERRTY ENT. (Nelly)

VP of OPERATIONS and General Manager of Artist

Set up corporate infrastructure and industry identity. Played a major role in identifying, hiring and training the over 30+ team members in their roles. Including but not limited to hiring Attorneys, Personal Managers, Licensing Agents, Booking Agents, Financial Brokers & Business Managers, Road Managers, Tour Crews and support staff. Secured Nelly as the 1^st hip-hop artist ever to appear in the “GOT MILK?” Mustache campaign endorsement deal.

Also worked closely with Managing Partners to develop new business endeavors, including but not limited to Sponsorships & Endorsements, TV & Film Projects, Clothing Lines, World Tours, Record Company, Publishing Deals, Intellectual Properties, Real Estate and Financial Investments.

(Principal –Multi-Platinum Recording Artist NELLY)

1998 2001

RUFFHOUSE/RUFFNATION RECORDS

SENIOR VP OF MARKETING

Developed all marketing & promotional plans, allocated all budgets. Directed and implemented actions of all product managers. Coordinated all national promotional campaigns, special events and award ceremonies. Coordinated all advertising: budgets, media buys, national outdoor, TV and radio campaigns. Roster: KrisKross, Cypress Hill, The Fugees, Lauryn Hill, Wyclef Jean & more)

1996 1998

WORLDWIDE ENTERTAINMENT & SPORTS

SENOIR VP of Licensing and Merchandising

Responsible for generating revenue and profit via new and existing licensees. Responsible for leading and setting a strategic direction for the newly formed Boxing Division. Played a major role for all in house concepts relating to boxing bouts. Including but not limited to televised HBO, ShowTime & PAY PER VIEW Events. Division liaison charged with creating programs leveraging other divisions including Football, Basketball, Baseball and Nascar divisions.

1. Licensing Revenue · Generated over $2MM(+37% above goal) revenue for WWES properties in fiscal 1996 and 1997.

3. Licensing Profit · Generated over $2.75MM(+26% above goal) profit for WWES properties in fiscal 1997 and 1998.

5. Property Acquisition · Was part of the team that negotiated the representation of American Honda Racing (Supercross/Motocross/Superbike). The team went on to benefit from licensing, merchandising, and promotions for 3-year term.

7. NBA Cross Licensing · Created 1^st ever “NBA Monster Hoops” cross-licensed program with the NBA via WWES. Program rolled out to tiered retailers in arenas across the country during the Halloween selling season.

9. Marketing & Promotional Strategies · Developed all marketing & promotional strategies for memorabilia of over 75 athletes. Coordinated all trade shows sponsorships and co-branding ventures. Secured endorsement deals/contracts for over 40 athletes. (principle: Mark Roberts)

1994 1996

BLOW-UP MEDIA RELATIONS & CREATIVE MARKETING INC.

PRESIDENT / CEO

Independent Publicity & Marketing Firm. Specializing in marketing Hip-Hop and R&B artist to corporate America. Developed special events and or marketing campaigns for corporations such as McDonalds, Burger King, Checkers, Adidas, Reebok, Nike, Nabisco, the NFL & more. Responsible for the overall strategic direction and execution of all aspects of company business plan. Developed business strategies for entertainment and lifestyle property owners that encourage long-term brand building and revenue streams through meaningful licensing programs.

Maintained a roster of over 30 artist who retained us independently before selling company to new start up publicly traded Worldwide Entertainment & Sports to head up their marketing, branding & merchandise division. (Mentioned above.)

1991 1994

SIMPLEX INTERNATIONAL

(MUSIC SOFTWARE & PUBLISHING)

DIRECTOR OF SALES AND MARKETING

Developed the sales campaigns of over 25 music software products, ranging from music & film legal forms and agreements to copyright and trademark software for the entertainment industry. Managed and trained a team of 10 sales reps. Developed Simplex Records & Music Publishing. Covered all aspects of A&R, talent & music acquisitions, negotiating contracts, executive producing, promotions, sales, distribution and foreign licensing.

1988-1990

RUSH PRODUCTIONS (AKA DEF JAM)

Apprenticeship

Under the direction of mentors Russell Simmons,

Bill Adler and Lyor Cohen.

GROUNDBREAKING ACHIEVEMENTS:

Publisher/Editor & Chief of the WORLD'S FIRST magazine totally based on hip-hop music & culture, “THE HIP-HOP HIT LIST”

{For reference, see: Billboard Magazine Summer 1987; Columnist Nelson George}.

EDUCATION

HOWARD UNIVERSITY, Washington, DC

Major in International Business, 3.80/4.00 GPA.

See COMPANY WEBSITE for Client List and more information.

www.vegasstyleent.com