With a constant flow of promising and not-so-promising talent emerging in the electronica / dance music industry, it’s increasingly difficult for artists to avoid becoming diluted in the competing masses. But lucky for some, one DJ realized that and didn’t miss the beat in doing something about it.
Dj Vanish has been producing music for more than eight years and once attempted the use of a certain digital music aggregator in an effort to get his music distributed to the masses. What he experienced, though, was disappointment.
He soon discovered that the company he chose for distributing his music allows anyone, signed or unsigned, to dispense their music through iTunes, Amazon, Napster, etc. What this means, the Dj explains, is that the music playing field has become quite level. With all artists being allowed the ability to sell their music, it becomes nearly impossible for any one of them to be found in an infinite online music store which, Vanish says, is why a record label is still important.
Thus, the creation of Velcro City Records (VCR), a brainchild of One Productions, and partnered with DJ Hero at Solitude Studios, has satisfied Vanish's desire for a more effective means of releasing music. VCR launched at the beginning of 2008 and, in May 2008, became available on Beatport.com, hitting the top 100 in at least one genre sub category over 40 times and counting.
For Vanish, it’s all about earning the artists, he has signed, the three things that can be difficult for them to attain on their own — decent pay, attention, and recognition. He says, “In the digital world, no one really expects to become rich with the paltry percentage of money that is seen from a $2 sale. So, in turn, the label invests a good portion of money earned in advertising and broadening their global footprint, until a fan base is built and the artists are out playing shows, earning better money through gigs and earning more sales from recognition.” Vanish continues "This is for passion, not profit."
“The record labels of the future will be a collection of artists, rather than individuals that shape the music we hear.”
Hello dear friend! Check out my new compilation SHAKY VOLUME 1 | Melodic Records (Columbia). In this compilation is my track Axined - Green jacket (original mix). You can buy my track but only after you look like a music video. If you have a new release out let me know, I am interested in your music. The spam can sometimes be interesting! Thanks for friendship!
check out my new cd featuring TECH N9NE, KUTT CALHOUN, AND MC MAGIC i got sum of the hottest music on the streets its available 4 sale on itunes or you can preview all 17 tracks before you buy it just click on the link below http://cdbaby.com/cd/mikedchill
PsssT! Listen up!!! Head to NU WORLD on Broadway, Pick up your tickets to Pimp The System 2!!! 20$ (Reg) + Service charge , VIP available at Groovetickets, at NU WORLD! Also you can get your tickets at Things That Glow! HURRY, Limited supply!!! Hit up any Dj or crew of event for tickets/info
>>NEW<< VIP//All Access tickets out! Multiple VIP areas along with FREE Beer pong (21+) and Hookah (18+) AND many more PIMP! surprises!!!
(: 303 Family Proudly Presents :) Decibels Down Under Friday November 13th, 2009
*new updated flyer*
Make sure to get there early; door entry only $10 All responsible ages invited :D Bring your good vibes and dancing shoes cause your gonna need 'em!! Best be seein yah there!! ^-^
Online Now!
