Vince Lawrence

About me:

The words pioneer or visionary are not stretches when referring to Vince Lawrence, one of the pioneers and founders of House music. Vince’s role in nurturing an unknown musical genre, which has grown into a thriving global form of artistic expression, has earned him many accolades across the industry. The Chicago native’s early success drove him to continue to pursue his dream of establishing himself in the music business and eventually led to opening of The Slang Music Group. The well-known, Chicago-based record label/recording studio is where Vince has masterfully produced/remixed music for some of the best-known brands in the world including Pepsi, Dodge, Illinois Lottery, Oprah Winfrey, Michael Jackson, Beyonce, John Legend, R Kelly and Whitney Houston. As a music industry veteran, Vince’s unmatched knack for knowing what the public wants and delivering just that has resulted in the production of tracks widely varying audiences accept and appreciate. In fact, his work with previously mentioned corporate brands has led to marketing opportunities outside the mainstream entertainment industry. His specialties extend from original music production and sound design to experiential marketing where he consults artists and agencies alike. His passion and dedication to music, pop culture, new technology and emerging media trends keep Vince at the forefront of creative music expression.