| Influences | Vinyl Pusher is an independent dance label and distributor of house, electro, progressive, fidget house, techno, chillout and indie disco genres. Set up in 2004 Melbourne Australia, following the success of CapitalDJ a retail and on line vinyl shop voted number 1 for dance music by Australian DJs. CapitalDJ became the springboard for Vinyl Pusher’s vision as an industry leader, committed to the promotion and development of up and coming artists in a rapidly changing digital environment.
CEO Don Steele comes from a background in advertising and has always been dedicated to the development of marketing systems using the latest technology. “Starting with CapitalDJ’s 6000 member DJ pool in 2005, we’ve embraced strategies and developed software called ‘Multicast’ © which sets up a promotional calendar and targets data base groups with news, info, video streaming, title downloads and media kits of any titles in our catalogue. We’re able to market artists and tracks almost spontaneously to a global audience.” Weaving its presence internationally via social networks, blogs and promo emails to member pools, Vinyl Pusher essentially 'lives on the internet’.
Vinyl pusher finds and licenses exclusive titles for the world, these are distributed globally on Beatport, Dj Download, Juno, iTunes, Tracksource, Mercury Mobility, and 3 Hutchinson Mobiles. The Vinyl Pusher brand also extends to the production of various compilations such as the electro series Vinyl Pusher ADDICTIONS, PURE, RUSH and MOVE,the house series IT’S ALL ABOUT HOUSE MUSIC Volumes 1 & 2 and TRANCE LEVEL1. Artists on release rosters have included: Studio B (UK), Fedde La Grand Vs Camille Jones (Holland), Firefox (Australia), Funkerman (Holand), Sweet Mercy featuring Rowetta (UK), J Nitti (Italy), Rhythm Punkz (UK), Ryan Riback (Australia), Souldiers of Fortune (Australia), J Tease (UK), Soul Junkie (Australia).
The A & R philosophy is to nurture artists’ potential beyond their own expectations. Most importantly “we support a process that is not just about 'the next big track' … we help to develop underground music and are always open to breaking new sounds”. Due to Vinyl Pusher’s ability to evolve and succeed in a global digital market, it has become the digital distributor for a growing number of sub-labels such as Generation, Freak Show Disco and Digital Wax.
Vinyl Pusher’s strength is a willingness to constantly change and evolve as a leading independent dance music force in the midst of a digital revolution. It continues to develop and contribute to the dance music industry with emerging and established artists, by providing support, direction and efficient promotional systems which are globally successful in bringing fresh innovative music to a mostly on line customer.
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