Viva!

Every year in Britain, more than 7 billion animals face the barbarity of slaughter - many fully conscious. Most spend their short, brutal lives in confinement, pain and misery.

“The most powerful action you can take to end animal suffering, improve your health, protect the environment and bring fairness to the world’s poor is to stop eating meat, dairy and fish. Support us and help Viva! campaign for a better world.” Juliet Gellatley, Founder & Director of Viva!

“The human appetite for animal flesh is a driving force behind virtually every major category of environmental damage – deforestation, erosion, fresh water scarcity, air and water pollution and climate change” (WorldWatch Institute, Washington). At sea, fishing has brought all the world’s oceans to the point of collapse. Yet still politicians fail to act.

We are determined to end cruelty to animals and to work for a saner, sustainable future. Through our solid research, undercover exposes and professional media skills, we are bringing the reality of modern farming into people’s homes. We have enlightened millions, shocked most and changed the diets of many. We have had many successes. Support Viva! and help us achieve even more.