MISSION STATEMENT
Voltage: Fashion Amplified is the Midwest’s premier rock and fashion show. Through its annual events,
Voltage seeks to foster collaboration, engender community and unite music and fashion while providing
a national forum for local talent.
ABOUT VOLTAGE: FASHION AMPLIFIED
Voltage melds bands and designers into a show unlike no other: runway and rock seamlessly combined. Artists and
musicians collaborate and mutually inspire. Dedicated followers of fashion and darlings of the music industry appear
in full force chic for the evening. Again this year, Voltage donates proceeds to Springboard for the Art’s, specifically
their Emergency Relief Fund for local artists. And without question, the 2008 show again takes place at Minneapolis’
historic rock epicenter First Avenue.
Voltage’s audience includes buying and merchandising representatives from both small and large retailers.
They rub elbows and hemlines with a stellar gathering of talented designers, musicians, artists and a flock
of local media from City Pages to The Star Tribune to Minnesota Public radio’s The Current. It makes for a professional,
wickedly handsome sold-out crowd of local industry leaders in retail, music and fashion.
Voltage extends beyond one stylish evening. Coinciding events include a preview event in February, Voltage: Fashion
Weekend (held at local boutiques the weekend following the show), a CD listening party (of the Voltage compilation CD
that features tracks from each band) and the VIP party held the evening of the Voltage show itself.
