Warrior Records, a division of L.A. Entertainment, Inc., was started in 1998 by Jim Ervin. The label proceeds with the ideal of offering opportunities to talented artists who wish to embrace the best of what an active indie company can offer, while also enjoying major label distribution channels.
This business started with the independent. From the 1970's through through today, the distribution channels have been dominated by what is now the Big 4 (BMG/Sony, EMD, UMG, and WEA). But, as we watch new technologies becoming commonplace, we are seeing a shift back toward the independent. Sales attributed globally to indie outlets continue to rise. We are the ones who take the initial risk, develop the artists, package the product, and create a demand for it. Independents are the A&R departments for the major labels.
Warrior thanks all companies that are involved in independent releases, for they strive to support the one thing that truly matters...the music.
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