About me:
Im a professional UK Search Engine Optimization Consultant based in the Midlands, United Kingdom. I have been working within the IT industry since I was 18, and have numerous LAN networking skills. In December 2006 I setup my own Internet Company called Web Page One Solutions, which provides Search Engine Marketing services. see
http://www.webpageone.co.uk
I also provide commercial photographic services
http://www.ltd-photography.co.uk
Who I'd like to meet:
Comments
Sep 12 2009 12:32 PM
How Do Page Edits Affect Link Value to Your Site?
This is affected by other factors such as the type of query and topic. A link from a static page that has not been updated in years, but has a powerful link profile, is highly valuable. On the other hand, a link from CNN.com from a page that gets updated frequently is just as valuable. It depends on the type of website from which the link is coming. This factor is rather unimportant.
Negative Link Factors
Sep 12 2009 12:32 PM
If engineers from a crawling and indexing team say they crawl JavaScript, you'd better believe them. The question is, do JavaScript links pass pagerank? It would make sense to implement this, since JavaScript links are only different from HTML links in that they're JavaScript-based! We may see this very soon.
Page Excluded in Robot.txt file
If a page is excluded in Robot.txt, it is no longer spidered or indexed, nor does it pass pagerank. Getting a link from a robot.txt excluded page is worthless in terms of SEO.
Sep 12 2009 12:32 PM
The higher the PR of a page (or the more quality inbound links it has), and the less links there are on that page, the juicier your link is.
Quality of Outbound Links Coming from a Page That Links to Your Domain
If you link is sitting together with lnks to quality websites on a page (assuming the page itself has good trust and authority) it can be an indicator that you're on the same level... it's a cue, but it's not likely to give you similar authority.
URL of Linking Page
Sep 12 2009 12:32 PM
Example: www.site1.com links to you. How is a link from www.site1.com to your site affected by other links that point to www.site1.com?
Trusted links to a domain that links to your site are very important. If domain X has 100 trusted links, then a link from X is more valuable than a link from Z that has 1000 trashy links. This is especially true for new websites, which have low trust profile and tend to sit in the supplemental index.
Example: www.site1.com links to you. How is a link from www.site1.com to your site affected purely by the number of outside links that point to www.site1.com?
This depends in part on the quality of outside links. For example, if X has 1000 links and Y has 100 links, then a link from X is more valuable -- if all of those links are of equal quality. If W has 1000 trashy links and Z has 50 quality links, then a link from Z is more valuable.
The game is about quality. Though paid directories still tend to work, their value is going down. I believe Google will soon completely eliminate their effect, or minimize it so much that it simply
Sep 12 2009 12:22 PM
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Oct 13 2007 9:37 AM
Inbound links in recent times have been the 'holy grail' in search engine optimisation. The obvious benefits of inbound links is the increased traffic owing to the number of visitors that click on the link and visit your website. The hidden benefit is more difficult to quantify but far more beneficial. It is believed that one of the main contributors to the Google Pagerank system is inbound links, with inbound links from websites with similar content believed to hold the most weight in improving your website ranking.
The curse of the blacklist, or more to the point how to keep your business off the search engine blacklists. Any tips?
The best advice to follow for avoiding the search engine blacklists is to keep your SEO techniques to a sensible level. If you think you may be 'stepping over the line', then you probably are! Keep your techniques consistent and tick as many of the 'yes' boxes as possible.
Can no-cost SEO ever be truly successful or do better placings come with increased budget?
No-cost SEO can be successful if done correctly and if evolved and worked at will benefit your rankings. However with every marketing campaign online or offline, increasing the budget will usually yield better results. But this is not always the case...
What would be your top three tips for the business looking to take the DIY approach to successful SEO?
1. Write good content with keywords cleverly placed and not overused.
2. Maximise the number of pages your website has and ensure the content and metadata is different on majority if not all of the pages.
3. Search for strong inbound links to your site from other websites with similar content.
Oct 13 2007 9:37 AM
Metadata used to be an effective way for search engines to easily identify the website contents. In recent years SEO has moved further away from metadata as a way of promoting a website. However certain components of metadata are still used when ranking websites. Keep your metadata concise and accurate with your content and you won't go far wrong.
Is text and image placement just a design issue, or can it impact upon the effectiveness of your SEO?
'Content is King' to effective SEO, and keeping your content as close to the top of your code as possible can only have a positive effect on the success of your SEO. Therefore, apparently it has believed that keeping content to the left-hand side of a website can have a positive effect. Images however only require a small amount of code to display on a website so it is unlikely they would have any significant impact on your success.
Oct 13 2007 9:36 AM
In my experience domain names seem to play a large role in the effectiveness of a successful SEO strategy. Keywords appearing in not only your domain name, but also your URL, seem to have a profound effect on the ranking of your site on the major search engines.
What about going even deeper with the SEO net with such things as code optimisation and file extension optimisation? Waste of time or can they bring real universal results?
Making the search engines life easier to view and visit your website can only assist in your SEO. With this in mind, minimising your code and thus maximising your content to code ratio, can only work in your favour. There has also been concern in the past over file extensions and their length, with variables appearing after the extension. This can be combated in various ways, but masking dynamic, long extensions with keyword rich static looking extensions seems to have the most success.
Oct 13 2007 9:36 AM
Blanket search engine coverage is important in obtaining maximum coverage for a website. 'Blanket coverage' doesn't necessarily mean looking at all the individual search engines individually, but more to do with getting all the SEO 'rules' correct for the big players, and if done correctly the other search engine rankings generally follow suite. When considering which search engines to concentrate on, I would recommend following the marketplace. Google we all know is the market leader so has to be the first to consider when starting your SEO, closely followed by Yahoo and MSN. I believe if you get these 3 right you are not going far wrong.
If content is king, does keyword analysis still matter?
Keyword analysis in my opinion is still effective. We all know 'content is king', but analysing your target keywords and integrating them with your content has to be the way forward. I have seen far more SEO success when content is keyword rich and keyphrase rich.
When does keyword chaining become keyword stuffing, do all search engines respond the same, and what is the likely nature of that response?
I believe there is a very fine line between keyword stuffing and including a sensible volume of keywords in your content.
Ensuring your content is keyword and keyphrase rich can be achieved without 'stepping over the line'.
Oct 13 2007 9:35 AM
SEO (Search Engine Optimisation) is the ongoing modification and manipulation of a website to maximise its marketing potential on the search engines. The overall goal is to increase the number of visitors to a website.
How do search engines differ in the way they rank sites, and what difficulties does this present to the DIY SEO expert?
Search engines use various methods to rank the order in which websites are displayed. Some use fairly simple calculations and criteria, others use complicated algorithms to establish the most appropriate links to display.
The ever evolving nature of the search engine calculations, poses a problem to a DIY SEO expert as 'keeping a finger on the pulse' is an ongoing process. Basically as the search engines change the way they calculate the position of a site, webmasters need to address the search engine calculation changes and make website adjustments, in an ongoing battle to keep the website at its highest possible ranking.
Oct 13 2007 9:34 AM
The are many factors that affect the success of a website on the search engines, below are just some of the factors that can have an effect:
• Age of the domain name
• Frequency of content changes
• Quality of content on website
• Quality of title tags
• Quality of description tags
• Links from other sites to your site
• Quality of links to your website
• Google Pagerank of your website
• Quality of programming of website
The above list is just a small selection of the hundreds of contributing factors to getting a high ranking on the search engines. For more information on how WebPageOne Solutions can help promote your business via the web, email info@webpageone.co.uk or contact our sales team on 01527 916165
Oct 7 2007 4:08 PM