We want to do things differently. We want to do things people don't think can be done. We finished our debut record in California in early 2007, climbed in our van, and drove directly to our first show in Iowa. It was our goal to bring the music to as many people as possible through hard work and grassroots promotion. It was our goal to play a show every day. We experimented, learned from our failures and successes, and in the first year we managed to play 170 around the nation.
We have a new record set to release, we're on pace to play 250 shows this year, and effective immediately we're changing to the next incarnation of our touring. We will always play as many shows as we possibly can, because bringing music to people is the axiom of what we feel music's place in the world is. The only shows we are going to announce publicly are going to be the EVENTS. If you want to see us, come to an event. We will unveil new songs, new lights, and longer sets at events.
Between events, we will still be playing shows to continue to share the music with new people, but they will be a secret until the day of, and will be promoted virally.
If you're reading this, we're thankful for you, and we're busy planning our next big event for you.
-John Paul
We The Living is a band that was formed to spread the idea that everyone needs a personal philosophy, or philo. Through constant reinvention, touring, and street team-led promotion, We The Living has grown from nothing in April 2007 to a nationally lauded band with a large and fervent grassroots fan base.
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