Whiteflash Initiatives
Dreams of Africa, a Whiteflash initiative, is a program funding relief for children in Africa. 100% of the profit from sales of a designer line of conflict-free diamond jewelry and merchandise goes to the World Centers of Compassion for Children International (WCCCI) to give children affected by the illicit trade of rough diamonds the chance for a brighter tomorrow.
Whiteflash was the first online jewelry retailer to be awarded membership to The Council for Responsible Jewellery Practices (CRJP).
Whiteflash introduced Dreams of Africa to such luminaries as the Dalai Lama and Archbishop Desmond Tutu in September 2006, at the largest-ever gathering of Nobel Peace Prize winners on American soil, where we selected the WCCCI, established by Nobel Laureate Betty Williams, as our charity partner.
Check out the Dreams of Africa Jewelry Line
We continue to be proactive, raising awareness for the victims of blood diamonds through our website, philanthropic celebrity endorsements, donations to charitable foundations, and communication with the media, but we would like your help.
Our message:
Blood Diamonds still exist. Buying “conflict-free” protects you as consumers but it doesn’t stop the pain. As one company we can’t change governments or politics, but we can turn diamonds into a gift for life.
Beyond the protectionist work Kimberley Process, the Patriot Act, NGOs and the CRJP are doing, we believe there must be people-centered answers to help actual humans without industry or red tape in the way
How can consumers help?
Spread awareness. Take part in the global discussion involving exploitation in areas where natural resources are rich and people are poor. Share this link and links to information given by other responsible organizations. Support “development diamond” initiatives such as Dreams of Africa. If possible, donate to organizations like UNICEF and the WCCCI.









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