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Trendsetters, music makers and nationwide party starters are all words to describe new rap trio, EDUBB. Known as Almighty Dolla, Johnny BOI and Nem, they collectively make up the group EDUBB (pronounced E-Dubb). With more than 4 million views on-line from their hit single and video "Whooty," the group has swiftly become a TMZ favorite. Multiple magazines across the country from URB to OZONE have featured EDUBB as the group most likely to succeed in the music industry.
It all began in a free-style session in Atlanta, Georgia when cousins Nem and Dolla produced their first recording on a 4 track. Excited about their new found music career they reached out to Dolla's brother Johnny BOI who had been sent to the Military Academy. They wrote letters to Johnny about their experiences and offered him a position as the third member of the group. Growing up around the music industry and witnessing the development of groups like the Ying Yang Twins and the Hard Boys allowed firsthand knowledge of what to expect as an artist and configure what was missing within the music industry. "At one time, music had stop being fun and simply got really violent or extremely x-rated. We knew there was a gap and our goal is to seal it," says Johnny BOI.
With a Southern Hip-Hop, Pop, R&B and Rock sound EDUBB have created a new genre called Hip-Hop Fusion. As they began to brand their independent movement the self proclaimed “Hip-Hop Playboys” identified one of the fastest growing conversations "white girls with a booty". In a joking manner they began a code name "Whooty" saying they didn't have a booty call, they had a "Whooty Call." The group swiftly decided to lay this topic of conversation down into music and create a song. Luckily for them this new term Whooty created by EDUBB has since threaded itself through the entire entertainment industry from TMZ to late night television shows.
Without being signed to a major label, the group has since received airplay on MTV, Music Choice, Sirius, XM Satellite and VH1 as well as many major reporting Top 40, Rhythm and Hip Hop stations across the U.S. EDUBB has also completed songs with multi-platinum producers and artists such as Lloyd, Mr. Collipark (Soulja Boy), Drumma Boy, Pastor Troy and Jazze Pha. "We aim to be hip-hop's version of the Rolling Stones. Longevity and building a catalogue full of hits is our key," says member Almighty Dolla. Here to stay is EDUBB.
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