"Young Entrepreneurs?.....Mmmmm, I like it!" Eddy Merckx
"These guys are gonna kick your ass!" Gandhi
"Eso sí que es indie rock de lo bueno..." Frank Michael
"Les Young Entrepreneurs? C'est de la balle, ils déchirent!" Joseph Ratzinger
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Appalled by the massive decay of morality in our society, a small group of individuals gathered to think on it and do something about it. Using advanced techniques of brainstorming, lunch briefing and a variety of incentives in order to foster creativity and better efficiency, the association soon identified a “niche market” for its benevolent action.
What needed the most urgent support and comfort, what needed loving and caring, was a harshly and poorly considered minority: managers and entrepreneurs, especially the young ones. Thanks to grants kindly offered by major insurance companies and food multinationals that enabled in-depth research, the association immediately identified the causes of the managers' profound inner wounds and planned a poly-axiological strategy.
In a few months, through carefully targeted campaigns of hugging, patting and intense kisses on the forehead, the managers rapidly regained control of their lives. Joao, Baptiste, Alexis and Julien, thrilled by the success of the association and the charisma of its members, decided to hold tribute to them in songs.
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