Rob Swift knows all about evolution and its conceptual cousin,
revolution—whether it's the spontaneous kind that sparks radical
change, or the vinyl-based kind that occurs at 33-1/3 revolutions –
per - minute (and variations thereof). And for a cat like Swift—who
has worked with everyone from Linkin Park to the Red Hot Chili Peppers
to Mike Patton to Herbie Hancock—truly forward-thinking, revolutionary
music just seems to come naturally, and on some occasions, at a cost.
DJs must adapt, and in this high-speed information era, that means
expanding your scope of vision from beyond your instrument to new
expressive vehicles "by any means necessary."
Here's where we drop the needle on some history: after years of honing
his cuts on the wheels of steel under the tutelage of his older
brother and father, Robert Aguilar aka Rob Swift was tapped, in 1991,
by a Harlem-based DJ crew called the X-Men to join their ranks. Within
a year he won the coveted DMC East Coast title and became known among
DJs worldwide as a masterful beat juggler and a force to be reckoned
with in any battle atmosphere. Even when, to avoid the obvious beef
with Marvel Comics, the X-Men were compelled to change their name to
the X-ecutioners, Swift (and his compatriots Roc Raida, Mista Sinista
and Total Eclipse) still retained a superhero's afterglow. Their 1997
debut album X-Pressions (Ashpodel) served notice, with dirt-funky
tracks like "Word Play" making it clear that Swift the recording
artist was on the rise. Five years later, the group's first
major-label debut Built From Scratch (Loud/Columbia) generated the
huge hit "It's Goin' Down" featuring Linkin Park.
However, the freshly acquired mainstream success brought on new
challenges. "After the success of It's Goin Down, our label reps tried
turning us into a Rap-Rock group. They didn't realize the true goal of
the X-ecutioners was to keep testing and pushing the boundaries of
music using the turntable as our tool."
The pressures of compromising their creativity for the sake of living
up to previous record sales, brought about artistic tension amongst
the X-ecutioners. Unwilling to sacrifice his creativeness, Rob was
inspired to establish himself as a soloist and break through with a
series of genre-busting albums of his own (the first being 1998's The
Ablist). Sound Event (2002), his second solo effort, set the tone for
his ascendant multi-faceted production style, mapping dark jeep beats
("Hip-Hop on Wax," with Large Professor), Latin Jazz ("Salsa Scratch,"
with Bob James) and ambient-electronic funk (the psychedelic
"Interview with Colored Man," with Supernatural) with the deft touch
of a seasoned studio hand.
"Venturing off into my solo career helped me realize I was just
beginning to scratch the surface of my true potential." Swift says,
"the worst thing one can do to an artist is limit them and I started
to feel stifled creatively. My departure from the X-ecutioners was a
necessary one cause it freed me from all constraints." Swift's
post-9/11 beat collage War Games (2005), his third solo album,
(featuring guest shots from The Large Professor and Bob James).
Today, Rob Swift continues his relentless pursuit of fresh directions, expanding his palette into the stratosphere. He's currently working on his follow up to 2007's "As the Tables Turn." His latest installment is entitled "As the Technics Spin" and in it, we're passengers on his creative, musical journey to develop himself as a DJ. What separates "As the Technics Spin" from other related DVDs in the market is it's focus on Rob Swift's thought process while creating his classic battle/showcase sets. From choosing his records, deciding what sections to manipulate within different songs, to eventually developing the actual routines. Thus, giving any prospect Turntablist/ DJ, keen insight on what it takes to develop the type of battle/showcase sets that will stand the test of time!
What's more, after 4 years of finding himself as a solo artist, Rob Swift is once a gain joining forces with old X comrades Total Eclipse and Precision. They've formed a new DJ super group called ILL INSANITY and they just released their debut album "GROUND XERO" on February 12, 2008!
"Whether it's as a solo artist or as a member of Ill Insanity, I just
want to push the boundaries of what I do," Rob says. "I'm just trying
to figure out different avenues to introduce people to my sound, and
obviously to showcase my style and versatility. It might be through
video games or commercials or movies, or it might be through records,
or it might be through my live performances. However I reach people,
the main thing is that we all get to enjoy that connection."
LMAO !! oh nothing man jus enjoying the summer at the beach you know .. i love it down here .. thinking bout moving to Hawaii next year though .. ha ha
Yo ROB! Thanks for the special set dedicated to the Boricuas! It is appreciated...especially since I couldn't be there..I hope next year I can make it.Peace.
We appreciate the love and betta believe Da Neighborhood Hustlaz are on their grind, sun up to sun down. come see what the fuss is about all about. 804 got talent, VA'S next to be exposed, our sound is swagga induced, lyrically driven and oh yea our beats are made by the great SO SO DEF producer YOUNG JUVE. HOW WE GOING TO LOSE??? Much Love to all Artists doin their thing. 1
Peace Homey. Again good meetin' u 2day 4 real. I'm checkin' out some of your upcoming tour dates man. I'm gonna have 2 pick one of the NYC joints and come thru and see "The Art of Turntabilism" at its finest lol. Easy.
