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"This Is The New Pop seolah-olah sebuah album benchmark baru arena muzik rock Inggeris tempatan. Perlu diakui, memang muzik mereka berevolusi, yang dimaksudkan adalah dari aspek permainan dan garapan penulisan lagu-lagu baru ini secara keseluruhannya."

"This is the New Pop marks an evolution of sound for the band. The new LMB is all about brazenly big choruses. The aggressive streak is largely intact but refined with a melodic edge that could well cut the band a large slice of radio pie."

"This Is The New Pop reveals a band that perhaps on a certain level would like to challenge the expectations of their audience and show that they're capable of rewriting the rule book."

Its hard to believe that This is the New Pop is only Love Me Butchs second album. Loaded with international potential, this sparkling Malaysian production will have listeners in breathless awe and eager anticipation. And thats just the cover art.

In short, Love Me Butch's focused procession of channeled aggression and steely resolve holds you firmly in their grasp that surely only intensifies in its live format. Reza's ability to scream and howl with the finest in addition to lightly glide in the various time-changing moments, allows breathing room for Meng's guitar to cut effectively as Kong's bass and Singh's drums anchor it all without restraint as can be felt particularly between the seamless link of "Dream Of My Own" and "Fortress Of A Million." The final turn and lap into the reflective, self-disclosing jangling quiet closer of "Living In Disguise" gives further proof that Love Me Butch are keen to reveal themselves, determined to boldly travel the world.

Love Me Butch have technical ability, and they release their chops with full force on this release as tight as any other emo band from the depressed states of America (Ed.: They're Malaysian, by the way.), with the requisite hooks and riffs to prove their worth.