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Mod (also known as Modernism) is a subculture that originated in London in the late 1950s. It peaked in the early to mid 1960s. Elements include: music, fashion, and scooters. The mod subculture began with a few cliques of teenage boys with family connections to the garment trade in London in 1958. These early mods were generally middle class, and were obsessed with new fashions and music styles, such as slim-cut Italian suits, modern jazz and rhythm and blues. Originally the term mod was used to describe fans of modern jazz music (as opposed to trad, for fans of traditional jazz). Eventually the definition of mod expanded beyond jazz to include other fashion and lifestyle elements, such as continental clothes, scooters and to a lesser degree a taste for pop art, French New Wave films and existentialist philosophy. Mods gathered at all-night clubs such as The Scene and The Flamingo in London, and Twisted Wheel Club in Manchester, to show off their clothes and dance moves. They typically used scooters for transportation, usually either Vespa or Lambretta. One reason for this is that public transit stopped relatively early, and scooters were cheaper than cars. After a law was passed requiring at least one mirror be attached to every motorbike, many mods added 4, 10, or even 32 mirrors to their scooters as a mockery of the new law. As the lifestyle developed and was adopted by British teenagers of all economic strata, mods expanded their musical tastes beyond jazz and R&B — to also embrace soul (particularly records on the Atlantic, Stax, and Tamla Motown labels), Jamaican ska and bluebeat. They also developed a distinct brand of British beat music and R&B, exemplified by artists such as Georgie Fame, The Animals, The Small Faces, The Who, The Yardbirds, The Kinks, and The Spencer Davis Group. Lesser-known British artists associated with the 1960s mod scene include: The Action, Zoot Money and The Creation. Cathy McGowan, who hosted the television pop music show Ready Steady Go!, became known as the "Queen of the Mods" (a title sometimes also applied to singer Dusty Springfield and model Twiggy). Members of the rockers subculture (associated with motorcycles and leather biker jackets) sometimes clashed with the mods, leading to battles in seaside resorts such as Brighton, Margate, and Hastings in 1964. The mods and rockers conflict led to a moral panic about modern youth in the United Kingdom. *info from wikipedia: http://en.wikipedia.org/wiki/Mod_%28lifestyle%29

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