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Role Model Clothing is an apparel company run by Simple Plan singer and drummer, Pierre Bouvier and Chuck Comeau alongside longtime friend Patrick Langlois. The company was started in 2001 before the band was signed to a record deal in an effort to create clothes that represented their vision and east coast lifestyle. Born from a love of fashion and music, Role Model Clothing represents quality, friendship and life. With Simple Plan finding international success, the company remains a very hands on project and it has grown organically through the years, from simple T’s and hoodies to a full range of clothing including jeans, button up shirts, bags and accessories, now in production. The hardships of touring the world have given the creators of Role Model an amazing hindsight on the creation of their clothes: every piece is comfortable, durable and practical. No piece of clothing is sold before it has been tried, tested and given the stamp of approval of everyday durability and quality, no compromises made.

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