Rappers are often deemed products of their environments. What then of an MC born Tabiabuè Bonney in a little-known West African nation, and who now splits time between LA and Washington, DC? From the country of Togo to the land of go-go? From a childhood sans indoor plumbing to a jet-setting, globetrotting lifestyle? Sounds incongruous, even implausible. Yet Tabi Bonney has made a career of doing what others won’t or can’t. While other rappers are stuck serving the same postured, provincial look at life, Tabi’s point of view is refreshingly borderless. And his perspective is both incisive and ironic as the son of one of his homeland’s most prominent entertainers: musician Itadi Bonney, who was exiled for criticizing the Togolese dictatorial government. Imagine honing one’s voice as an instrument when its very use is hazardous. But Tabi Bonney revels in turning obstacles into opportunities. His irrepressible, anthemic tracks are known best for unusual cadences and pitch-bending inflections; opening salvo “The Pocket,” off 2006 debut A Fly Guy’s Theme, rode its high-octave hook onto every major US video outlet. In fact, Bonney is the only truly independent artist –no label, no publicist– to appear on MTV’s Sucker Free countdown. A Fly Guy’s Theme gained momentum with second single “Syce It” produced by Akon heatmaker BennyD, and “Doin’ It” featuring fellow DC denizen Raheem DeVaughn. Alongside his keen ear, Tabi displayed a sharp eye, directing two music videos off his debut. He’s since created a production company, Cool Kids Forever Films, with an aim at Hollywood. And his personally-designed Bonney Runway clothing line —www. bonneyrunway.com— continues to sell out of boutiques in New York, LA, Miami, DC, and London. Impressive. But music remains Tabi Bonney’s lifeblood. Now in late 2008, Tabi is readying the whimsically titled Dope meet Fresh…Fresh meet Superstar. Hype is already swirling around the intoxicating buzz track “Cool and Fly,” with tantalizingly sparse lyrics splashed over a deliciously downtempo groove. Other songs to watch for are: “Nuthin’ but a Hero,” “The Stars,” “Peanut Butter Slow Jam (Fever)” again alongside Raheem DeVaughn, and Killer People featuring Wale. Expect a couple of other prominent guest appearances as well. Tabi also points to “Dreams are Only Dreams,” noting that the song “reflects my world and how I feel right now.” “You either get my music or you don’t,” Tabi concludes. “You remember in high school you had the popular, cool kids’ table where new and trendsetting things are happening? Everybody wants to sit at that table but they can’t; that’s how I look at my music. You can’t really sit at this table if you don’t have that mentality. Most followers won’t dig it until everybody else likes it; in the meantime, they don’t know what to do.”
Management: Jessica Rosenblum for The JRose Agency office: 646.688.2728 cell: 917.400.0085 or 917.929.3676
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