I'm 39 years old born in Paris/france, Grew up in the hood (94 district), i fall in love with Hip hop in 1985. I create(with crazy JM /Reso/Sear) the first french hip hop magazine in 90 it was called "GET BUSY" we had cover made by Mode 2 our logo was made by COLT two graffiti legends... after that in 93' i went to work for UNIK records in Switzerland, it was the one of the first hip hop indie label in Europe i was doin everything from production supervision to marketing, promotion, edition, tour management, i stay one year over there and then bounce back to France. In 95 i interned at loud records/SRC i was working for my friend Come chantrel, a french guy working in the states, to learn their promotionnal techniques, when i returned to France i start my company "Wicked" pioneering the street team concept in france, we had worked with rawkus rds, Def Jam, Rocafella, Loud rds, Bad boys and for french labels as well. In 2000 i partnered with Thibault de Longeville and Steve Rifkind (loud/src) to create 360 marketing & promotion , we had been working with music and corporate clients (Nike/Etnies/MTV/EA Sports/Sony Ericssonn...) providing them street campaign, PR, Consulting, Product placement and graphism and lay out. In 2005 we partnered with DJ Cut Killer, Cedric Sow and Massita Montbrun to create 4X4 marketing a new communication agency specialised on the 15-35 urban demographic field we work for corporate clients as (france television, EA, Ubisoft, Sony electronics, Archos, Softsheen carson...), at the same time i'm running "PROMO ONLY" with my partner Nicolas Fliss this company is completely dedicated to the music industry we do vinyl servicing, mp3 blast, press, promo trip coordination, street team we 're currently working for G-units rds/Def Jam/SRC/TVT rds/Universal US/Universal France/Sony France... beside that i'm addicted to crate digging (hip hop/soul/funk), polo ralph lauren and i'm a sneaker fiend
(more than 300 stashed at home...)
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