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"W10 LDN" is that rare thing on television, a drama with a predominantly black cast that doesn't feel patronising. It's written with purpose and credibility and has a genuinely contemporary feel. Clarke's savvy, witty script portrays an unfamiliar world with originality." Daily Telegraph

"....makes Eastenders look like an Enid Blyton story. It's told with wit and even warmth, the sense of place being vibrantly brought to life. For a television drama, it definitely merits that overused term "bold"." The Times

"W10 mixes some fine performances from the young cast...and manages to create an intriguing world that offers enough potential for a decent full-length series.... leads Ashley Madekwe and Duane Henry hold things together nicely." The Guardian

"Luckily, the pilot already has the feel of a TV series: it crams pimps, parties, theft, drugs, and love into one hour, and leaves you wanting more. Ashley Madekwe and Duane Henry pack a punch in the lead roles, while the others (including Ashley Walters and, of course, Clarke) also sparkle." Independent on Sunday