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  • WEBTEAM30stm ₪ ø lll ·o.

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  • Last Login: 12/17/2009

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C'est par désir de promouvoir un groupe encore souvent méconnu des adeptes de Rock Indépendant, qu'est née la Webteam, issue de l' [Alternative Division] de l'Echelon français.
La vague Thirty Seconds to Mars s'est abattue enfin clairement sur l'Europe, suite à plusieurs concerts que leurs fans du vieux continent attendaient depuis longtemps… Après avoir fait salle comble au Bataclan le 2 février 2007, les Martiens ont conquis une grande partie du public de Linkin Park dont ils assuraient la première partie à Bercy le 30 mai 2008, avant d'offrir à leurs fans le lendemain, à l'Elysée Montmartre, un concert de légende dont la prestation scénique et la playlist resteront dans les annales de l'Echelon.
Cette page présente succintement le groupe, de sa formation à son actualité.
Vous y trouverez diverses informations sur leur visuel, leurs prestations scéniques, et leurs influences musicales.



Webteam30STM:

www.myspace.com/webteam30stm

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site officiel français :



site france non officiel :

http://www.30secondstomars-france.com/

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twitter webteam30stm facebook 30secondstomars site france myspace jared leto unofficial page youtube 30secondstomars site france





Le groupe 30 Seconds to Mars a été crée en 1998 par Jared Leto et son frère Shannon. Ce qui à l'origine était une petite affaire familiale liant deux frères dans une passion commune de la musique, est aujourd'hui devenu un phénomène rock, un concept aux multiples références, et dont la déferlante s'est abattue enfin clairement sur l'Europe.

Concernant la formation du groupe, après un turn over rapide autour de deux guitaristes différents, Kevin Drake et Solon Bixler, 30 Seconds to Mars auditionne et intègre le talentueux Tomo Milicevic en 2003. Matt Wachter, le bassiste, avait, lui, préalablement rejoint l'aventure en 2002. Il a participé pendant 5 ans à l'odyssée de 30, avant de quitter le groupe le 1er Mars 2007 (annonce sur le site officiel le 2 mars). A ce jour le remplaçant de Matt Wachter est Tim Kelleher (uniquement sur scène, mais il n'a participé à aucun enregistrement).

Pour l'historique de l'aventure musicale martienne, Jared et Shannon Leto ont longuement travaillé à l'élaboration artistique du premier album éponyme "30 Seconds to Mars", sorti aux Etats-Unis à l'été 2002.

Produit par Bob Ezrin, figure mythique de la production depuis sa collaboration avec Pink Floyd, et par Brian Virtue, producteur du groupe Deadsy, les 30 Seconds to Mars co-produisent cet album, et l'enregistrent dans un entrepôt désaffecté du Wyoming, condition idéale à l'atmosphère de leur Univers qui se construit progressivement... Douze titres sont retenus parmi les cinquante composés, invitant l'auditoire à un voyage atypique à la frontière de Soi et du chaos visionnaire d'un monde fantasmagorique.

Un rythme dynamique et soutenu par le talent de Shannon, batteur inspiré, des mélodies spatiales et enivrantes, des guitares saturées portées par une voix juste, envoûtante et claire, même dans les cris de Jared Leto. S'y mêlent d'intéressantes sonorités électroniques, qui donnent son empreinte si particulière à l'identité musicale de Thirty.

Parallèlement à l'univers musical qui se peaufine (l'album n'est alors pas encore sorti), le groupe se crée une symbolique propre, 4 glyphes, et s'octroie un adage: Provehito in Altum, " Toucher le profond". Nous sommes en 2002, et les 30 Seconds to Mars se lancent dans la promotion progressive de leur musique: ils se produisent dans des bars ou de petites salles, et diffusent leurs démos aux radios, magazines ou confrères... Leurs travaux commencent alors à se trouver sur internet.

Au printemps 2002, le groupe Puddle of Mud les convie à assurer la première partie de leur tournée. C'est alors l'alchimie de la scène et du public. De nombreux fans accrochent avec le concept musical. 30 Seconds to Mars ouvre le bal de son histoire hallucinante.

Fin juillet, ils effectuent la première partie du group Incubus, après s'être produits au Barfly en Angleterre, puis au Canada pour deux shows.L'expérience partagée avec Incubus se poursuit jusqu'à l'automne. Elle ne tarde pas à être encensée par la sortie dans les bacs de l'album éponyme le 27 Aôut.

Leur premier single officiel est Capricorn ( A Brand new name), morceau d'ouverture de l'album. Il s'accompagnera sous peu d'une vidéo réalisée par Paul Fedor, qui remporte un franc-succès. Février 2003 sonne le départ de Solon Bixler, et l'arrivée de Tomo Milicevic.

Un mois plus tard sort le single "Edge of the Earth", accompagné d'un clip hommage à leurs fans de la première heure, les Echelons, et à leur symbolique qui se démocratise de plus en plus parmi le public. L'odyssée se pose en évidente réussite artistique: 30 Seconds to Mars fait une musique de qualité, une musique particulière, et le public est plus que réceptif à ce nouveau son.

Fin 2004, ils entament la préparation du second album, produit par Josh Abraham (ayant également produit Linkin Park, Courtney Love, Limp Bizkit). Les 30 Seconds to Mars n'hésitent pas à annoncer que le changement est un moteur artisitique, et que ce deuxième opus sera fort différent du premier. En novembre 2004, ils créent leur MySpace, qui compte aujourd'hui plus de 500000 contacts. Les fans et Echelons participent alors activement à la promotion du phénomène qui ne cesse de prendre une ampleur exponentielle.

En 2005, Thirty entame une nouvelle tournée avec notamment The Used et Audioslave, et c'est en mars 2005 que sort Attack, le premier single du futur album. Son clip atypique (système de pellicule grattée faisant apparaître des messages cachés) est de nouveau réalisé par Paul Fedor, et sera diffusé dès le 29 août 2005, veille de la sortie du second opus tant attendu "A Beautiful Lie".

L'accueil de ce second album déchaîne des passions diverses, regroupant de nouveaux fans ou decevant les dits-puristes du premier (mais la fidélité au concept semble surpasser cette dissonnance passagère). Album intimiste aux sonorités différentes et épurées, il sonne le renouveau et le changement au préalable annoncés. Des textes axés sur l'humain et son introspection, sur l'évolution, les luttes intérieures et l'élévation, A Beautiful Lie est une sorte de bande originale de la vie comme le qualifiera Jared dans une interview de l'époque.

En Mars 2006 débute alors leur tournée la plus emblématique: Forever Night, Never Day, où ils sont tête d'affiche. C'est salle comble pour toutes les dates. A la même période sort le second single "The Kill", dont le clip fascinant inspiré de Shining de Stanley Kubrick, innondera les écrans de télé et de PC en avril. Jared est le réalisateur caché de cette vidéo, ayant utilisé le pseudonyme de Bartholomew Cubbins. Le clip remporte un tel succès artistique qu'il est par ailleurs récompensé du VMA's de MTV en août de la même année. Les lauriers florissent. Les tournées aussi.

L'été 2006, les 30 Seconds to Mars se produisent au festival de Loolapalooza et au Vans Warped Tour.

A l'automne, ils enchaînent sur le Welcome to the Universe Tour. Sort également sur les écrans et via internet leur second clip "From yesterday", tourné par Bart Cubbins-Jared Leto en République Populaire de Chine, et inspiré par Le Dernier Empereur de Bernardo Bertollucci.

Fin janvier 2007, les 30 Seconds entamaient leur conquête scénique de l'Europe, et se produisaient en Allemagne, Angleterre, France, et Pays-Bas. A guichets fermés.

Après avoir fait salle comble au Bataclan le 2 février 2007, les Martiens ont également conquis une partie du public de Linkin Park dont ils assuraient la première partie à Bercy le 30 mai de la même année, avant d'offrir à leurs fans le lendemain, à l'Elysée Montmartre, un concert de légende dont la prestation scénique et la playlist resteront dans les annales de leur fan base.

L'année 2008 commence sur les chapeaux de roues avec une nouvelle tournée qui commence le 24 janvier à Newcastle pour se terminer le 11 mai au Give It A Name à Londres. Le 8 février, ils se produisent au Zénith de Paris et en mars participent au Coke fest en Afrique du sud. Mais en janvier, hormis cette longue tournée, ils nous offrent le clip A Beautiful Lie, réalisé par Panipaq Angakok alias bartholomey cubbins alias jared leto. Tourné en Arctique, le groupe nous propose une toute autre image. Le style épuré aux très belles images nous sort des sentiers battus et du concept bien installé du groupe. Très peu de références aux symboles récurrents et un engagement politique concernant l'environnement omniprésent et représenté par un nouveau site http://abeautifullie.org/. Une deuxième version est sortie ensuite, plus explicite et martelée par des phrases chocs.

Par la suite, le groupe a enchaîné les récompenses dans divers pays : - un bandit rock award, le 1er février en Suède, best international breaktrough - un MTV award, en Asie pour le clip d' ABL - 2 Kerrang award le 21 août à Londres, best international band et best single from yesterday - 1 MTV premios, au Mexique, le 16 octobre pour le meilleur groupe international - 2 MTV Awards, le 6 novembre, à Liverpool, rock out award et meilleur clip pour ABL

La fin de l'année 2008 est marquée par la rupture avec leur label Virgin mais ne les empêche pas d'être en phase créative à l'heure actuelle, pour enregistrer leur troisième album dans le studio d'André Doucette et produit par Mark Ellis… Opus que nous sommes impatients de découvrir.

L'année 2009 est marquée elle par un rebondissement concernant l'affaire qui oppose le groupe et son label. en effet, les deux partis trouvent un accord et annoncent qu'ils travailleront ensemble sur le troisième album. le 6 octobre, kings and queens, single de "THIS IS WAR" est sorti et fait déjà l'unanimité en attendant d'écouter les autres titres enregistrés par le groupe. l'album est annoncé pour le 8 décembre et pour l'occasion, le groupe a décidé de sortir 2000 pochettes différentes, the faces of mars, les echelons sont mis à contribution pour gagner le privilège d'avoir leur photo sur une de ces 2000 pochettes.

Autre surprise du groupe, ils se produiront le 11 novembre à La Cigale à Paris et le 16 novembre au Koko club à Londres ainsi que le 6 décembre au next big thing à Tampa en Floride au Ford amphithéâtre. D'autres dates ont été annoncées, au total 16 en Europe et aux Etats-Unis, vous pouvez les voir dans la section tour date de cette page...Le concert initialement prévu le 11 novembre à Paris a été reporté au 18 novembre à l'Elysées Montmartre.

Provehito in Altum!












Thirty Seconds to Mars’ newest album title – This Is War – is more than a just a reference to the band’s personal battles, a commentary on global crises and economic turmoil and homage to their now infamous $30,000,000 lawsuit with Virgin Records. This Is War also represents the result of an 18-month creative battle, fought ferociously, but privately, inside a studio built into the side of a house tucked away in the Hollywood Hills. The result: a triumphant, sonically epic game-changer that builds on the vision laid out in their 2002 self-titled debut and 2005’s multi-platinum A Beautiful Lie.

This Is War is a major leap forward for Thirty Seconds to Mars, one that cements the trio (lead singer and guitarist Jared Leto, drummer Shannon Leto and guitarist Tomo Milicevic) as a world-class arena-crushing rock band. The L.A. Times calls This Is War “combative…sinister…the most confident-sounding thing the band has done.” Alternative Press echoes the sentiment, giving it four stars and hailing the album as “an artistic triumph for Thirty Seconds To Mars” and Kerrang! Magazine agrees, calling it the band’s “strongest and most accomplished work to date.”

Jared Leto comments: “It took two years, we went to hell and back. At one point, I thought it was going to be the death of us, but it became a transformative experience. It’s not so much an evolution as it is a revolution. It’s a coming of age.”

To guide their journey, Thirty Seconds to Mars enlisted two of the most influential producers in the world: Flood (U2, Nine Inch Nails, Depeche Mode, Smashing Pumpkins) and Steve Lillywhite (U2, The Rolling Stones, Peter Gabriel).

“Flood has a karmic ability to work with bands in these intense transformational periods of their creative lives,” Jared says. “We knew we were ready for something new, something different, something unexpected. Flood was the perfect person to help guide us down this path.”

“Sonically it’s a new beginning, a rebirth,” Tomo says. “And as a songwriter, Jared was relentless. He went to a place that I’d never seen before.”

Flood and Lillywhite gave the band the freedom and confidence to explore different sounds, textures and ideas. “It’s a process that requires truth, honesty and a lot of hard work,” Flood explained, telling the press that the band set out to make a classic album by pushing themselves to a place they all knew wouldn’t be easy to go to. He added, “Those sorts of things I find very rewarding.” It was a process that began with Flood at the helm and concluded with the reigns in Lillywhite’s hands. The duo succeeded in heightening the emotional power of the songs, revealing themes of faith, morality, vindication, freedom and resurrection in recording their most personal and politically charged project to date.

“Flood began this long journey with us and it was an unforgettable experience. He helped us on this quest to find out more of who we really are as a band and as individual musicians,” says Shannon. “Steve helped us finish, which is often the most difficult part of the recording process. We went to war alongside each of them and came out with love and respect for both.”

In addition to Jared’s searing, no-holds-barred vocals, propulsive and melodious bass, guitar and keyboards, Shannon’s huge and inventive percussion, and Tomo’s searing six-string, This Is War buzzes with dozens of imaginative effects and indomitable layers of vintage synths. Authentic Tibetan monks chant to begin the album on “Escape” and close the album on “L490,” the voice of a French girl narrates “Night of the Hunter,” and the cry of a wild hawk screams to introduce the first single, “Kings and Queens,” which the band wrote in the same house in South Africa where they recorded their smash Modern Rock single “The Kill.” And that hawk scream is no studio trickery. “The hawk lived above the house,” explains Jared. “We spent hours waiting for him to appear so we could climb up on the roof and record him live.”

But perhaps the most stunning and profound instrument on the album is the euphoric sound of thousands of Thirty Seconds to Mars fans – a more-than-100,000-strong legion infamously dubbed The Echelon – singing in unison throughout the record. Initially a simple recording experiment, “The Summit” took place at Hollywood’s Avalon Club in April 2009 and was comprised of roughly 1,000 Echelon who traveled from around the world to lend their stomps, shouts, screams, claps and hums to the record. An unmistakable success, Buzznet called this 1000-piece human orchestra “field recordings of fandom” and “almost custom-built to play live.”

The success of the initial Summit quickly manifested into eight additional Summits held around the globe, resulting in tens of thousands of participants. Additionally, the band received a Twitter message from a fan in Iran who couldn’t get to any of the Summits, prompting Jared, Shannon and Tomo to open the experiment even broader. Embracing the digital culture that has for years buoyed the band’s global success, Thirty Seconds to Mars introduced the “Digital Summit” in August 2009 and invited anyone with a computer or mobile recording device and an Internet connection to record sounds and vocals and submit them through TwitVid. As a result, entries poured in from the U.S., Australia, Italy, Germany, France, Japan, Mexico, the U.K., Canada and Iran, giving Thirty Seconds to Mars’ biggest supporters around the world an opportunity to be a part of the new album.

“The Summit was an integral part of the making of this record,” Jared says. “It was an interactive recording experiment that succeeded far beyond our hopes and became a defining element to this album. It was an exciting and unique way for us to share the experience with our family around the world.”

“Kings & Queens,” which emerged as This Is War’s first single, has been called “epic rock at its most affecting” by Billboard and inspired a short film called “The Ride,” directed by Thirty Seconds to Mars video director alum, Bartholomew Cubbins (“The Kill,” “From Yesterday”). The film features a critical mass crank mob movement, founded with forward-thinking and eco-conscious intentions, and celebrates this amazing community of riders on a nighttime journey from downtown L.A. to Santa Monica, a fitting love letter to the city of Los Angeles, an ever-present character in the band’s history and certainly in the making of This is War. Soaring into Alternative Radio’s top 3 barely a month after its impact, “Kings & Queens” has set the pace for the promise of things to come.


credit : Thirty Seconds To Mars Blog



MARS FACTS:

• Thirty Seconds to Mars have sold more than 3.5 million albums worldwide.

• The band was formed by Jared and Shannon Leto and signed in 1998 to Virgin Records.

• Their videos have been viewed more than 100 million times on YouTube.

• The video for A Beautiful Lie’s title track and fourth single took the band 200 miles north of the Arctic Circle.

• “From Yesterday” was the first American music video ever shot in the People’s Republic of China.

• Thirty Seconds to Mars have won numerous awards and accolades, including an MTV Video Music Award, three MTV EMA’s, MTV Latin, Asia and Australia Awards, a Fuse Award, and three Kerrang! Awards.

• Thirty Seconds to Mars now boasts nearly 42 million plays on MySpace and more than one million fans on iLike/Facebook.

• A Beautiful Lie produced two Top 5 Modern Rock singles in “From Yesterday” and “The Kill”

• “The Kill” set a record for the longest-running hit in the history of Modern Rock radio when it remained on the national airplay chart for more than 50 weeks following its No. 3 peak in 2006.

• www.abeautifullie.org was created as a bulletin board for educating the public on environmental issues and instructing on how and where to take action.

• The band have played nearly 500 shows around the globe since the 2005 release of A Beautiful Lie, including festival performances at Lollapalooza in the U.S., Pinkpop in the Netherlands, Download and Give It a Name Festivals in the U.K., Germany’s Rock Am Ring/Rock Im Park and Japan’s Summer Sonic.


























15 nov. 2009 20:00 Maggazzini Generali Milan

16 nov. 2009 20:00 Koko London, London and South East

18 nov. 2009 20:00 Elysees Montmartre Paris

19 nov. 2009 20:00 Paradiso Amsterdam

20 nov. 2009 20:00 Astra Berlin

23 nov. 2009 20:00 Essigfabrik Koln







X96'S NIGHTMARE BEFORE XMAS The Rail Event Center, Salt Lake City, UT 11/30/2009

KTCL PRE-CHRITMAS JINGLE BALL Ogden Theatre, Denver, CO 12/01/2009

KTBZ BUZZFESTIVUS Verizon Wireless Theater, Houston, TX 12/03/2009

102.1 FM HOW THE EDGE STOLE CHRISTMAS Nokia Live, Grand Prairie, TX 12/04/2009

WPBZ BUZZ BAKE SALE Cruzan Amphitheater, West Palm Beach, FL 12/05/2009

97X NEXT BIG THING Ford Amphitheatre, Tampa, FL 12/06/2009

KNXX X-MAS BASH The Varsity, Baton Rouge, LA 12/07/2009

LIVE 105 NOT SO SILENT NIGHT Oracle Arena, Oakland, CA 12/11/2009

KROQ 'ACOUSTIC CHRISTMAS' Gibson Amphitheatre, Universal City, CA 12/12/2009

91X WREX THE HALLS VIEJAS ARENA, San Deigo, CA 12/13/2009

KNDD DECK THE HALL BALL WaMu Theater at Qwest Field Events, Seattle, WA 12/15/2009

Q101 TWISTED CHRISTMAS House of Blues, Chicago, IL 12/16/2009

WLUM SNOW SHOW 2009 Eagles Ballroom, Milwaukee, WI 12/17/2009

89X THE NIGHT 89X STOLE CHRISTMAS The Fillmore, Detroit, MI 12/18/2009

WKRK 92.3 XMAS SHOW House of Blues, Cleveland, OH 12/19/2009





Nottingham Arena, Nottingham, 02/19/2010

Manchester Arena, Manchester, 02/20/2010

Cardiff International Arena, Cardiff, 02/21/2010

Wembley Arena, London, 02/23/2010

02 Arena, Dublin, 02/26/2010

SECC, Glasgow, 02/27/2010







Forest National, Brussels, 03/01/2010

HMH, Amsterdam, 03/02/2010

Lille Aeronef, Lille, 03/04/2010

Bercy, Paris, 03/05/2010

Philipshalle, Dusseldorf, 03/06/2010

Sportshalle, Hamburg, 03/08/2010

KB Hallen, Copenhagen, 03/09/2010

Fryshuset- Arena, Stockholm, 03/10/2010

Old Ice Hall, Helsinki, 03/12/2010

SKK Arena, St. Petersburg, 03/14/2010

Columbiahalle, Berlin, 03/17/2010

Prague Incheba Arena, Prague, 03/18/2010

Gasometer, Vienna, 03/19/2010

Zenith, Munich, 03/21/2010

Palasharp, Milan, 03/22/2010

Volkshaus, Zurich, 03/23/2010






click below to check out the interview we did with His Darkness, Flood a few weeks ago for BILLBOARD.COM.



We have so much to tell you all. And this is only the beginning...PROVEHITO IN ALTUM-MARS
















































..

Who I'd like to meet:

We are encouraging everyone to follow the 12 Steps to Mars which can be found below. These will enable the Echelon to work together and bring awareness to Thirty Seconds to Mars and the new album This Is War.




1. Tell 10 people OFFLINE about the band who have never heard of us before. Let us know what they think.

2. Tell 10 people ONLINE about the band who have never heard of us before. Let us know what they think.

3. Send 10 people a link to K+Q who have never heard it. Stream it or embed it on any of your personal social networking sites.

4. Share the DRAGON AGE trailer with everyone you know. Host it on your social networking site, post it on video game blogs, music blogs, forums for similar bands, etc.

5. Hand out THIS IS WAR stickers, flyers, window clings.

6. Stencil busy areas, sidewalks and streets with the pyramid symbol. Look for high-traffic areas.

7. Call, text and email your local radio station. Get your family and friends to as well. THIS IS IMPORTANT!!

8. Spread the word and place links to content, songs, trailers etc in other band message boards, comments sections of articles about similar bands, as well as the comments sections of friends and bands social networking sites.

9.Tell everyone you know about the pre-order on MusicToday that includes an exclusive live chat with the band day of release.

10. Make your status on your social net site Thirty Seconds to Mars related (aim, twitter, bb, etc) i.e. "THIS IS WAR"

11. Share pics and your reviews of shows post it to FB Notes or MySpace Blog. Tag your friends!

12. Add links to K+Q and Teasers on comments sections to Dragon Age Video/Reviews on g4tv.com, gametrailers.com, gamespot.com, ign.com


























Les vidéos de 30 STM ne sont pas des clips. Ce sont des courts métrages musicaux.
Des images rigoureusement calculées, des clins d',,il multiples à des chefs d'oeuvre cinématographiques(Kubrick, Bertolucci, Fincher), et un référentiel énorme servent ici la symbolique, le mystère et l'inspiration particulière du groupe.

Jared Leto a réalisé lui-même des vidéos du groupe sous le pseudonyme de Bartholomew Cubbins." From Yesterday ", a été tourné dans l'enceinte de la Cité Interdite en République Populaire de Chine (une première dans le monde musical).Vous pouvez maintenant regarder la video A beautiful lie ci-dessous en attendant la prochaine qui sera celle du single kings and queens.

 



MARS MANIFESTO


"The Arctic...


Beautiful. Desolate. Fragile.

There's something magical about even the name itself. I heard recently that often times the most difficult path is also the right one. Well, this project was definitely one of the most painstaking and difficult creative challenge we have ever undertaken as a band. It has also been one of the most inspiring - a rare opportunity to reach into our imagination and push the limits of what's possibile. It will always be an important part of our story and a defining element of our lives.

It's still hard to believe that we were actually there, two hundred miles north of the Arctic circle, carrying our guitars, drums, cameras and giddy selves across that endless and alien frozen tundra, watching as the ice cracked its thunderous warnings under our feet and shot what is our love letter to this magnificent and, sadly, soon to be lost treasure.

It almost didn't happen. In fact, we were pretty much convinced it wouldn't happen. We even considered abandoning the idea after being told many times by very smart, educated, well-grounded and rational people that we were indeed out of our collective fucking minds for even thinking we could shoot a 'music video' in the Arctic circle.

"Wouldn't a green screen do the trick? Who will know the difference???"

Yes, this was actually suggested as an option. And no it wasn't the way we wanted to go. For us, it was so much more about the journey, about actually being there, and we weren't interested in manipulating or manufacturing that experience. By the way, to clarify, there is absolutely no green screen in the project at all. Everything we shot was 100% real and filmed in the Arctic. Real and cold. But in some ways their concerns were valid: constant technical issues, the schematics of travel and production, cost, the 192 different kinds of insurance we needed and couldn't get, the very real dangers involved, and finding a group of people insane enough to join us. All of these became hurdles that we somehow managed to jump, either out of bravery or ignorance but fortunately, somehow, we finally landed in Greenland.

After the planes, trains, boats, battles and yes, even an airline strike thrown in for good measure, we set foot in Illulisat - a gorgeous town known for its icebergs - pulled our gear off the plane and immediately launched into a mad scramble and began shooting in a spirited race with the weather and a precarious dance with our delicate surroundings.

We were too awe struck and having too much fun to notice, but this was probably the most dangerous and exhilarating thing we've ever done in our entire lives. From tempting fate atop the gargantuan icebergs that were literally breaking apart under our feet (the most amazing sound I've ever heard), to standing on the edge of the very real and the very, very slippery 200-foot ice cliffs, to hearing our safety guide say he was in fear for his life, to the threat of having to spend the night on that gorgeous but quite cold and tricky glacier for the night, it was a full on adventure in the best sense of the word. And honestly, we can't wait to go back.

As beautiful as it was and excited as we were, I have to admit it was virtually impossible to shoot anything at all in that extremely challenging environment. We had the phenomenally good luck of a few hours a day of decent sunlight but mostly it was a fierce fight with the fog, clouds, wind, rain, equipment, schedule, dogs, seals and those pesky and unpredictable animals called human beings. It all added up to us being incredibly lucky to have even gotten a few decent shots a day... Oh yeah, and the fact that literally days before we left we didn't even think we would make it there at all definitely helped add to the chaos. Fun! Who needs preproduction anyway...

By the way, we know its been a long wait for some of you, it has been for us as well. We send our sincere apologies for all the delays and changes in release dates and we really appreciate your patience. This project has been an enormous undertaking involving new technology and methods of working that extended the "normal" procedures. Overall preproduction, shooting, and post took over 6 months (and counting!) with editing taking a full month in three different countries. Additionally, because of a tech problem we had to re-edit the entire piece which took another 3.5 weeks! Yes that's SIX MONTHS. We admit this is slightly insane considering its a 5 minute piece....but c'est la vie, it had to be!

This is definitely a departure from the two previous videos and we are excited about that. It's not a piece based on a fantasy oriented narrative or surrealistic adventure like The Kill or From Yesterday. As proud as we are of both of those projects we felt it was time to walk down a different path. Besides the use of some symbolic/metaphoric imagery A Beautiful Lie is a very simple story that is, for the most part, a traditional, performance-based video that happens to be shot in an exotic and ridiculously beautiful but endangered wilderness. For us, this was definitely a case of the journey being the destination and the process of plotting, planning, dreaming and executing will always be as important - if not more - than the end result.

For the record, let me state loud and clearly: We do not profess to be experts on the environmental conditions of the planet. We do not pretend to live our lives in perfect harmony with the Earth making sure that every time we exhale we purchase green tags to offset the carbon emissions that come from all the hot air we admittedly toss around. And yes, we are aware of the implications and banal social dangers that could come with making an environmental statement in a music video. But we were compelled and inspired to move forward regardless and it ultimately came down to us asking ourselves...

"Is it better to do this than to not?"

The answer was a resounding "yes" and we jumped in. Because this is such a hot topic and a cause celebre we thought long and hard about what, why, and whether we were actually going to go through with this at all. Ultimately, we decided that being part of the solution - or even just attempting to be a part of solution - is better than sitting around and complaining about it. If, after all of this, in the smallest way possible, we are part of that solution rather than the problem then it will have been worth it all.

We all know by now that our planet is in deep trouble. We have abused it horribly and we are paying the price. It's time to try to do what we can, both as individuals and collectively, to find better and kinder ways to live. It's not our right; it's our responsibility. We are all guilty. We can all change.

With this video, abeautifullie.org and the making-of, we hope that we can share with you all in some small way the experience that inspired us so much and that you can join us in this great adventure. We know you were there in spirit and, as always, supporting our collective dreams together. Thank you all so much for your relentless belief, for your constant encouragement, and for the limitless inspiration you give us.

We are so very excited for what's next.

-j

P.S. - Being the first American video ever shot in its entirety in the Peoples Republic of China was an incredible honor, being the first (but hopefully not the last) shot in the Arctic is a dream. We're just wondering what we could possibly do next...hmmm.....well I do have this one idea......

P.P.S - Every dime from the proceeds of this project will go to the N.R.D.C. and the entire journey was carbon offset by purchasing green tags. To learn more click here."

Link: http://abeautifullie.org/abl/manifesto.aspx

(crédit pour le regroupement des différentes parties de la vidéo et traduction en français: Faithgc et Ginie)






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