Founded in 2002, the company was named after KC Jockey's mother who died in a car accident after leaving her mother's funeral in Jamaica. Mr. Waite being a talented, actor, and artiste has signed himself to the label and is making much investment since its inception by promoting himself in the reggae music industry circles worldwide.
The company..s first major record production was a riddim called ..Diggy Diggy.. that featured several of dancehall..s top ranking recording artistes such as KC Jockey , Elephant Man, Voicemail, Tonto Metro & Devonte, Tanya Stephens, Lady Saw, Pinchers just a few to mention. A high definition video music was shot on film for one of the singles ..Diggy Diggy.. by KC Jockey & Elephant Man that earned the spot on BET Uncut for one year. Due to the single..s success VP Records signed a four year production & distribution deal with Sweet Sadie..s Label. The team at Sweet Sadies comprised of Pleasure Minnot brother of veteran singer Sugar Minnot, David ..Robbie.. Hewitt and Boswell ..Stampede.. Lamie made all the right moves to promote all the songs on the riddim that became big hits in that said year.
The second project ..Gwaan Hype.. released as a compilation in 2003 featured artiste KC Jockey, Cecile, Beenie Man, Sizzla, Tanya Stephens, Lady Saw, Tonto Metro & Devonte, Vybz Kartel, Pinchers the late Escobar to name a few. A music video was shot on film in New York for the single 'Look Good Machine' sung by KC Jockey, gave the artiste much recognition and airplay on all the radio and television stations in Jamaican and the rest of the world. Cordell 'Skatta' Burrell - Kings of Kings of the Coolie Dance Riddim fame must be commended for his assistance in making the project a success.
In 2004, Sweet Sadie..s released one major single along with another high definition medley video for the singles ..Tic Toc.. - Coolie Dance Riddim & ..Street Flossing..- Turban & Rob Riddim . This singles caused a big craze in the dancehall arena did fairly well in sales on the international market.
A few months ago the company signed a licensing deal with Cordell ..Skatta.. Burrell to release a single entitled ..Want A Wife.. by KC Jockey on the Inevitable Riddim and is currently getting excellent rotation locally. At present the team is in the process of filming a video for this single in New York City.
The fourth project ..NEED LOVE.. was completed and released in September 2006 featuring the title track ..Need Love.. by KC Jockey in combination with Luciano and other singles by Morgan Heritage, Leroy Sibbles, Frankie Paul, Ken Boothe, Tony Rebel, Junior Reid, Yami Bolo, Jah Mason, Freddy McGreggor to name a few. Due to the success of the all the singles on the riddim and the caliber of artistes that worked on the project Sweet Sadies is currently coordinating the ..NEED LOVE.. USA & Europe tour in 2007.
Several of the tracks recorded and produced by Sweet Sadie..s Productions are in negations will film companies to be released in 2007 on movie sound tracks. The newest single produced by Sweet Sadies & Big Jeans label ..Kids Rising.. recorded by KC Jockey will be featured on Seasame Street by the end of 2006.
Sweet Sadie..s Production currently based both in the United States and Jamaica and offers services namely Record Production, Artiste Management and Bookings. Future plans are currently in place to sign other artistes and to release different genures of music such as Hip-Hop, R&B and Reggaeton.
Six years strong and we do decide on going further on until death do us part.
